Mobile Technology for Airports

SWAAAE Conference, Monterey, California

2

Presentation Agenda

1. Mobile 101

2. Recent happenings

3. Key benefits for airports

4. Most accessed information on mobile devices

5. Leading SWAAAE airports

6. Mobile Website vs. Mobile Apps

3

Examples of Mobile Presence

4

Mobile User Demographic

5

Today’s Airline Passenger

6

Recent Happenings

1. Market consolidation

2. Phones becoming cheaper

3. Exponential growth in mobile usage

4. Costs for launching and supporting mobile websites and Apps have

drastically reduced

7

Key Benefits for Airports

1. Enhance Passenger Service

2. New Marketing Opportunity

3. Increase Revenues

8

Most Desired Features

9

Most Desired Features

10

SWAAAE Airports

1. Santa Maria

2. San Francisco

3. Phoenix Sky Harbor

4. Santa Barbara

5. San Jose

6. Santa Rosa

7. Los Angeles

8. San Diego

9. John Wayne

10.Reno-Tahoe

11.Oakland

11

Mobile Website or Mobile App

1. Type of Airport

2. Size of Airport

3. Competitive Landscape

4. Purpose of mobile presence

5. Total Cost of Ownership