Slides: www.j.mp/8mobilesecrets

#8mobilesecrets

Mobile + Social: Multi-channel Marketing and BrandingThe 8 Secrets You Need to Know to Win with Mobile"Mobile is not just a channel or a technology. Mobile is a ‘connector’ thatallows us to interface with the physical and digital worlds around us."

- Paul Berney, Co-Founder, mCordis and Former CMO and MD, MMA EMEA

Communicasia

3 June 2015

Ken Herron, Chief Marketing Officer and startup advisor

unified inbox | charitycheckin | DIALabrain | Travedoc | Worldbop

Kenherron@gmail.com

@Kenherron

Secret #1 Always start with: 1. WHAT AM I TRYING TO ACHIEVE? 2. WHO IS MY AUDIENCE? 3. WHERE DO THEY SPEND THEIR TIME? 4. WHAT DIFFERENTIATES MY PRODUCT?

www.j.mp/tweetsecret1

#8mobilesecrets

@KenHerron

Secret #2

Engage. Don't sell.

www.j.mp/tweetsecret2

#8mobilesecrets

@KenHerron

Secret #3

Mobile plays wellwith others.

www.j.mp/tweetsecret3

#8mobilesecrets

@KenHerron

Secret #4

Mobile Is Intimate.

www.j.mp/tweetsecret4

#8mobilesecrets

@KenHerron

Secret #5

Mobile Is public.

www.j.mp/tweetsecret5

#8mobilesecrets

@KenHerron

Secret #6

Mobile Is noT about the buy.mobile is about the buy and tell.

www.j.mp/tweetsecret6

#8mobilesecrets

@KenHerron

Secret #7

conversations must be coherent across channelS.

www.j.mp/tweetsecret7

#8mobilesecrets

@KenHerron

Secret #8

mobile is contextual.Ioc* powers iot.

*A reminder that Unified Inbox's UnificationEngine™ powers IoC!

www.j.mp/tweetsecret8

#8mobilesecrets

@KenHerron

Q&A

slides: www.j.mp/8mobilesecrets

#8mobilesecrets

@KenHerron

thank you!slides: www.j.mp/8mobilesecrets

#8mobilesecrets

@KenHerron

UnifiedInbox.com CharityCheckin.com DialaBrain.com Worldbop.com TraveDoc.com