Post on 08-May-2015
Mobile SNS & Opportunity
April 22, 2010
@ josanku
SNS + Mobile
Mobile SNS Trends
Opportunity
Web Squared
Search to Share
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
More Time for SNS
YouTube
Google.com
Msn.com
Yahoo.com
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Social Networking > Email Usage…
Users Time
July 2009 November 2007
• Anywhere Participation
• Web in Pocket
• RealTime Interaction
• Sensors: Eye, Ear, Location, Motion
• SNS+Communication
Mobile Internet Computer
Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Mobile
Social
Disruption
Mobile Web2.0Mobile Social Computing
Mobile SNS Trends
Casual PublishingSocial Filter (RT)
Real TimeFrom Pages to Stream
Thread, Pipe, ChannelNot Social Network, But Information Network
Twitterverse: Twitter Ecosystem
Twitter Numbers
http://bit.ly/adRLDz
Twitter Effect• RealTime Web
• Light Relationship
• Casual Conversation as Contents
• RT: Social Filter, Distribution, Creation
• RealTime Interest Graph. Collective Mind
• Viral Spreading
• New Ecosystem: Twitterverse
• Privacy vs Publicacy
Mobile Facebook
100K Mobile Users
500K Apps80K Web Sites
Facebook Connect
Facebook Connect for Mobile Apps
http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521
Facebook with 51% Market Share
Location
6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
Popular Location-Sensitive Apps
UrbanspoonLoopt
BrightKite
Gowalla
AroundMe
Foursquare
Yelp
Moxim-ity
Whrrl Bliquo
Social Game
We Rule
Top 10 Social Games in Facebook Apps
Source: AppData.com
Location + Game
Check-inInteractive Online and Offline
Social Buying to get a daily deal on local goods and services
Benefit: Coupon
Company
The use of social media marketing?
http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
Integration: Mobile SNS Devices
MS KIN
Mobile SNS Keywords
• Light
• RealTime
• Location
• Game
• Benefit
• Company
• Integration
SNS in Korea
SNSFast Growth + Low Penetration
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds
Opportunity
Twitter & Facebook in Korea
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Make Money76% Mobile Users Pay
Entertainment
Media Information Learning Shopping
Search
People As A Platform
Social Web
PCService PortalInternet
Bandwidth ISP
1995 2000 2005
Value
MobilePeople?
2010~
Before After
Web Squared
web2
2005-2009 2010~
web2.0Opp
ortu
nity
?
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
Mini Computing
How Soon?
2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Before After
. - /The Real Internet Starts
2010~
EmpowerPeople
KT 종합기술원 중앙연구소
@josanku
Mobile Web2.0Mobile Social Computing
The Web becomes more closely integrated with the real world via sensor-based
smart phone applications. Web Squared is another way of saying
"Web meets World”
June 2009
http://www.web2summit.com/web2009/public/schedule/detail/10194
Exponential Growing of Data(in Real Time)
More Data OpenSensor GeneratedUser Generated
Data Web
Web Meets Real World
Collective Mind
Information Shadow
The Internet of Things
Reputation, Social Capital
Universal Identity