Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

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Barbara Van Speybroeck: Bpost Bertrand Prignon: Djm Digital

Transcript of Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

bpost mobile postcardA new brand experience

Loyalty starts with great stories…

bpost faces a growing digital context

We all write less cards…

Why ?

social media

instantmessenger

e-mails

SMS

But …

75% of Belgian population still prefers receiving a real

postcard !

The challenge

Combine the personal touch of a postcard

with the convenience of modern technology!

So we asked for help from a …

Digital facilitator

Digital Facilitator for Web, Mobile & e-Commerce

Founded in 1999

Offers digital solutions

Part of Mobile Leaders in Belgium

Team of 15 experts

Growth of 30 %

We brought a solution

bpost mobile postcard

Benefits

Brand image

Customer brand experience

Real added value

Defend letterbox

Also discovered by companies

Mobile Postcard in a nutshell

180,000 downloads

Summer 2013: 1500 cards / day

Growth of 50%

Thanks!

www.djmdigital.be www.bpost.be

Try yourself ! Promo code :

MOBILEFORUM