August 4, 2011

Mobile Photography Trends#MobileGallery at Frontrunner

Mobile photography is becoming a mainstream digital behavior

52.4% of US mobile subscribers took a picture on their phone in 2010

2comScore, “2010 Mobile Year in Review,” Feb 2011

FOUR FACTORS BEHIND THE MOBILE PHOTO BOOM

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PHONE CAMERAS NO LONGER SUCK

• iPhone 1 had a 2 megapixel camera

• iPhone 4 offers 5 megapixels, which is comparable in resolution to many standalone digital cameras.

• Equipped with pixel-sharp cellphone cameras in their pockets, it’s no wonder more people are taking photos.

4http://mashable.com/2011/06/02/mobile-photo-app-trends/

SOCIAL PHOTO APPS OFFER DISTRIBUTION

• Photo apps let you publish immediately.

• Instagram allows people to “follow” individual photo streams. Users get immediate distribution in addition to instant publishing.

• Instagram provides seamless social integration with other networks, including Facebook, Twitter, Flickr, Foursquare and Tumblr

5http://mashable.com/2011/06/02/mobile-photo-app-trends/

PHOTOGRAPHY IS THE NEW STATUS UPDATE

• Problem: Facebook, Picasa and Flickr photos are essentially digitized versions of photo albums

• Solution: Instagram is built around sharing streams of photos

• Streams act more as status updates or snapshots in a timeline. The stream style of Instagram’s social network emphasizes what photos are being taken now, not who’s got the best portfolio.

6http://mashable.com/2011/06/02/mobile-photo-app-trends/

DEMOCRATIZATION OF ART

• The slickness of apps can make anyone feel like an artist

• Further, photo apps tap into a creative spirit in all of us and they provide a community for comments, reviews and support

7http://mashable.com/2011/06/02/mobile-photo-app-trends/

NEW PLAYERS IN THE SPACE

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Photovine facilitates photo conversations

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Photorank displays how engaging photographers are with their socialgraphs

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Screenstagram displays photos from Instagram as an animated screensaver

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Statigr.am is an advanced Instagram dashboard

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• Check your stats

• Filter by likes, comments, shares

• Most used filters

• Browse, like, comment seamlessly

• Contact other users privately

Instaprint is a location based photo booth

• Instagrams are taken at a party

• And they will be tagged

• Instaprint observes and pints them like old poloroids

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USAGE BY BRANDS

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General Electric goes behind the scenes in their factories

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Socialites makes strategy conversations visual at Frontrunner Gallery

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Fashion PR has taken full advantage of real-time photo sharing during previews and shows

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