Mobile Matters (Dr. Ronald S. Wright)

Post on 26-Jan-2015

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Learn why being mobile matters.

Transcript of Mobile Matters (Dr. Ronald S. Wright)

Kevin BarnettHi5 Creative | Business Development

Why should I care about having a mobile friendly website?

Why Mobile Matters…

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Fun Facts• 80% + of smartphone users access

applications

• 65% of all internet access will be from mobile devices by 2015

Why Mobile Matters…

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• 1/2 of all searches for local businesses are made from cell phones

• Without a responsive website your content and call to actions are lost

• Mobile websites are easier to navigate and help the user find the information they are looking for quickly

Why Mobile Matters…

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Which website looks easier to use?

Why Mobile Matters…

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Acceptance & use of mobile websites is key to your success at

obtaining more leads via the internet

Why Mobile Matters…

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Adapting to this new method of online searching and buying will be the difference between more closed business & new patients rather than

lost opportunities.

Why Mobile Matters…

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Why do I need a different web site?

Why Mobile Matters…

Mobile PC/LaptopSmall Screen Large Screen

Slower Processor Faster Processor

Less Memory More Memory

Slower Access Speeds Fast Access Speeds

Mobile specific interactive features Interactive features

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Mobile device users expect clarity, consistency and speed. They have a very low tolerance for poor quality

mobile online experiences

Why Mobile Matters…

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Just because you can see your desktop site on a mobile phone

doesn’t mean it’s mobile-friendly

Why Mobile Matters…

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Mobile sites are designed for the small screen, with the needs of

mobile users in mind

A mobile-friendly site can help your business connect with customers

and increase new business

Why Mobile Matters…

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Lets see how companies are adapting…

Why Mobile Matters…

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Amazon.com

And…

Why Mobile Matters…

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ebay.com

You don’t need to be a “huge company” to need a mobile friendly

website

Why Mobile Matters…

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Why Mobile Matters…

?What should I do next?

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Why Mobile Matters…

Do nothing...

• Wait & see what happens...• Wait & see what your competitors do...• Wait until your customers mention it...• Lose sales & miss new opportunities...• You won’t spend anything...• You won’t gain anything...

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Why Mobile Matters…

Take action...

• Get ahead of your competition, now...• Improve your Google ranking, now...• Generate new business, now...• Be a proactive market leader, now...

• DON’T WAIT UNTIL IT’S TO LATE…

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Why Mobile Matters…

?Questions

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Why Mobile Matters…

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Kevin Barnett

Hi5Creative.coReputation | Brand Management |Design