THEFUTURE IS MOBILE

MOBILE APPLICATION USE GROWTH

of U.S. adult populationowns a mobile phone

of these aresmartphone users

Mobile use continues to grow

1 billionsmartphoneswill be soldnext year

Mobile ApplicationGeneral Usage

of app downloadersreport actually using

them

use 6 or more appson a weekly basis

of these app users use themfor more than 30 minutes a day

of users who downloadedapps recently said they

use them daily

use a handful ofapps at least once

a week

58% MOBILE APP USE GROWTH(SINCE 2012)

26.8APPS/MONTH

AVERAGE NUMBER OF APPS USED PER SUBSCRIBER

PER MONTH30hAVERAGE TIME SPENT ON MOBILE APPS

App Downloads

Google’s Android marketpassed 50 billion app

downloads

JULY 2013

Apple reached 75 billionapp downloads

JULY 2013

Over 268 billion downloadsare estimated by 2017

2017

of app usersreport they havepaid for an app

52% say the highestthey have paid is

$5 or less

17% have paid morethan $20 for an app

Out of all people who download apps, the groups most likely to pay for them are:

Men Adultsover 30

Graduates City citizens

Adults withhigh income

Paying for apps

Apps revenue increase

2014 2016

Over 100% growth in 2 years!

Your customers are mobile,

Is your business?

mobile apps forbusinesses

AppsContact us today!

Share of smartphone sales worldwidefrom 2012 to 2015

Samsung Apple Others