About Mobile Marketing

We Love Mobile

93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.

55% women surveyed use mobile social networking compared to 45% men.

Nielsen Mar 2010; Brian Solis Apr 2010

We Love Social Mobile

MiBuys, May 2010

84% of women going online via their mobile device have noticed mobile advertising.

57% have clicked on a mobile ad.

Mobile Consumers

ForSee Results, Jan 2011

Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009.

M-Commerce is Coming

Think: Mobile

Mobilized Sites Mobile Ads Mobile Apps QR Codes The Future

Think: Mobile as Gateway

Community

Conversion

Commerce

Is Your Site Ready?

Not Ready!

Take Your Web Site

View on a Phone

Not Ready!

Not Ready!

Get a Mobile-Ready Site

Outerwoven bMobilized MoFuse Mobify Wirenode

Now you’re ready!

Text (SMS) Marketing

Subscription alerts Mobile coupons Mobile contests/voting Redemption codes Autoresponse

Stay in Touch

Text aliza to 41242 and get a short weekly message straight to your mobile phone.

I’ll recommend a cool new mobile app you can check out!

Market with Social Apps

Marketing location

Marketing interests

Marketing with images

Think: Mobile as Platform

Conversation

Curation

Convenience

Connection

Collaboration

Mobile Marketing is...

Intimate

Accessible

Social

Pervasive

Location-aware

ForSee Results, Jan 2011

Mobile Ads

Ad Mob Inneractive iAd inMobi Mojiva

ForSee Results, Jan 2011

Mobile Ad Real Estate

ForSee Results, Jan 2011

Ad on Mobile

To your mobile app To your mobile-ready site To a mobile destination page To an action

ForSee Results, Jan 2011

QR Codes

2-dimensional bar codes

ForSee Results, Jan 2011

The SEXY

ForSee Results, Jan 2011

QR Code Collateral

ForSee Results, Jan 2011

QR Code Destinations

Mobile Apps are...

Fun

Useful

Addictive

Portable

Think: Mobile as Touchpoint

Make a mobile app

App as Business: LikeList

Touchpoint: Drinkulator

What’s Next?

Augmented Reality

Augmented Reality

Have Mobile Goals

Build

Serve

Educate

Support

Sell

Nielsen Mar 2010; Brian Solis Apr 2010

Know Your Audience

Drive Actions

Mobile Marketing Aliza Sherman

alizasherman.com aliza@mediaegg.com