Mobile MarketingRob Gaedtke, KPS3 Marketing

Why?

Mobile accounts for 15% of all internet traffic

WHY?

15%

WHY?

By 2015, mobile will overtake desktop usage

WHY?

Convenience(AKA Lazy)

=

WHY?

36% of America is obese

WHY?

We are never more than 3 feet from our phone

WHY?

If a page takes longer than 3 seconds to load, we leave

How?

How can we make our customers’ lives easier & better via mobile experiences?

HOW

HOW

HOW

HOW

Three out of four mobile searches trigger follow-up actions

HOW

What?

WHAT

Content in context

70% of all mobile searchers use “click to call” in Google

WHAT

Use what you know

WHAT

Evolve

It moves fast - watch it

EVOLVE

Don’t start if you can’t continue

EVOLVE