Post on 18-Aug-2015
Table of Content
1. Introduction- Who we are
2. Target- Why we targeted
3. Approach- How we approached
4. The Next Step- Where we are going to
Extensive experience of mobile social network game
Most famous female game provider in South Korea
Strong network with major platforms in Asia
Introduction - The Company
Introduction - Products
1.5 million registered users in Korea2.5 million registered users in Korea20 million registered users in Global
Non Game User → New Gamer New Gamer → Core Gamer
3 REPRESENTING TITLES OF PATI GAMES FOR WOMEN
Target - Global
FEMALES BEAT MALES ON MOBILE GAMING
31%35%
42%
IN-APP
PURCHACES
TIME 7-DAY
RETENTION
Source) Flurry: Female Gamers Over Index vs. Males on Time, Money and Loyalty
Target - South Korea
User by Gender
(Dec. 2012)
63% USER OF ‘I LOVE COFFEE’ IS FEMALE IN KOREA
63%
37%
Females Males
User by Gender
(Dec. 2014)
79%
21%
Females Males
Top 7 Countries - DAU
(Oct. 2013)
Target - Asia
‘LINE I LOVE COFFEE’ IS POPULAR WITH ASIAN WOMEN
Taiwan Japan Thailand Hong Kong Indonesia Malaysia Singapore Others
200K
Approach – The Place To Say
SOCIAL PLATFORM = KEY SUCCESS FACTOR
KAKAO TALKSOCIAL
PLATFORM NO PLATFORM
NRU(launch + 6mth)
M1 M2 M3 M4 M5 M6
1.7M
1.5M
1M
660K590K
470K120K
83K54K
32K45K 28K