February 7, 2013

Mobile Commerce Apps with eBay Inc. APIs

Pragati Ogal Rai

Mobile Developer Evangelist, PayPal

pragati.rai@paypal.com

@PayPalDev

@pragatiogal

AGENDA

Changing Face of Commerce

About eBay Inc.

eBay Inc. Developer Offerings Inc. Developer Products

3

Six Trends Shaping Consumer Behavior

Global Social

Mobile Local

DigitalService & delivery

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Consumer Behavior is Changing Commerce

Promotions & coupons

Mobile commerce

Payments

Location-based services

In-store research

Self-scanning & self-checkout

Social commerce

Loyalty

Mobile shopping lists

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…leading to the blending of online and offline commerce

Yesterday Tomorrow

Online 6%

Web-influenced

offline37%

“Commerce”Offline

Today

Online 4%

Offline

Source: ForresterSource: Forrester, Euromonitor and Economist Intelligence Unit

Source: Economist Intelligence Unit

2013 = $10T2008 = $325B

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… supported by a large portfolio of commerce brands

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eBay Inc. Developer Offerings

Local Inventory Milo

Barcode Scanning RedLaser

Recommendations Hunch

Marketplace eBay

Card Scanning Card.io

Storefront Magento

PaymentsPayPal

IdentityPayPal Access

Point of SalePayPal Here API

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• Millions of products from 50,000+ stores

• Real time information

• API allows both mobile and web developers

https://apigee.com/console/gomilo

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http://redlaser.com/developers

• iOS & Android SDKs for phones & tablets

• 1D, 2D codes, 15+ code types

• Works on 99+% of devices

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http://www.hunch.com

Personalized recommendations tailored

just for you!

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APIs for shopping, trading, finding, best

match, alerts, feedback, merchandising …

https://www.x.com/developers/ebay

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https://www.card.io/integrate

• Scan a credit card using the device's camera

• iOS and Android SDK

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http://www.magentocommerce.com

• Built using open source technologies

• Community Edition

• Support for iOS and Android

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https://www.x.com/developers/paypal

• Web based payment

• In-app payments

• Point of Sale payments

• Commerce Identity

• Reporting & Analytics

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Web Based Payments

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In-app Payments

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In-app Payments

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Identity: Once upon a time..

1. Forrester Research 2. Blue Inc.

• 23% - customers who abandon carts when asked to register1

• 45% - leave website when they can’t remember their password2

• 25 - average number of online accounts per user1

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PayPal Access: Your Commerce Identity

• Single sign-on

• Enter and update billing and shipping information once

• Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy

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Delivers Actionable Consumer Data

Informatics Data Examples

Online activity: who customer is & how they purchase– Time of last purchase– Frequency of online purchase– Average amount per online purchase– More…

Category of purchase history– UPC code – eBay category (420K categories)

i.e. women's clothing jeans, women's junior’s jeans, women's petites jeans

Real-time data: Enables targeted offers, even on first visitAll online transactions

PayPal Informatics data covers up to 60% of online

transactions*

PayPal Informatics

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PayPal Access: Sample Code

https://github.com/SeraphimSerapis/PayPal-Access-Android-Example

https://github.com/paypal/paypal-access

Thank you

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@PayPalDev

@pragatiogal

Pragati.Rai@paypal.com

www.slideshare.net/pragatiogal