Challenges Challenges

shai@funnelabs.com

Challenges Challenges

Advice ...

B2B

Enterprise

2007

2 years Later ...

Content ?

Content is kingRule#1

Content (= Value) is kingRule#1

2-3 screens ... Easy ... Right?

April 10th 2012

Native

Nothing is “Easy”Rule#2

App stores ?

Billing

Distribution

Marketplace

Moderation

queue

“Best practices”

App Stores = Love/HateRule#3

This echo system will shift ... again*

Money ?

30%Shotef + 30

WTF?!?!?!?

No worries!Mobile payments is the big one

Content (= Value) is kingRule#1

Content (= Value) is kingRule#1

Cash is kingRule#4

Cash is kingRule#4

Unless your mobile strategy is a means to an end

Native Or Mobile-Web ?

Web makes all the sense in the world!

Web ... But not now ...Rule#5

Windows Phone, Android & iOS ?

NO!

Why?

You will fuck it up!!

MVP

Minimal

Viable

Product

Because ...Time costs more than money!

Product Market FitRule#6

Windows Phone OR Android OR iOS ?

Android OR iOS ?

Depends!

MarketProductStrategy

Yah... Right...What device does the CEO owns ?

MVP platform choice - No Rules !Rule#7

If you build it, they would come ?

Product Market fit

#Growthhacking

When the app is Done the work beginsRule#8

Done = version 0.9

Mobile First ?

What are you building ?

Real time?Location ?

Communication ?Pictures ?Video ?

Its not a 2nd screen ...Its the first one!

Mobile First ... Probably so!Rule#9

IMHO

No Questions ! :)

@wolkomir