Post on 24-May-2015
description
Mobile Browser Games
Future or Present?
Who am I?
• Alex Nichiporchik
previously
• Game Journalist > Game Producer > Online Marketeer
currently
• Business Development & Online Marketing @ Spil Games
What is Spil Games?
46 websites 18
languages3 channels
The transformation
• Localized domain strategy• Huge growth to 130m UVs/mo• Transformation into social portals
(we publish social games!)
• The dream for Cross Platform Gaming….
A year ago…
• Flash Lite not a good user experience, doesn’t work on iOS
• App Store too closed
• Something called HTML5 emerges
Today
• 40+ websites • A catalogue of rapidly evolving HTML5 games• Social layer on the mobile platform
Take your phoneGo to agame.com
The games are getting good!
Most significant devices(for our platform)
iPad40%
iPod25%
iPhone35%
Android44%
iOS56%
• iPad users spend most time• Android is growing fast, will overtake soon
OS Drilldown
iOS Drilldown
Who needs this?
• My mom• My 7yr old niece• People who are unable to take
the extra step to an app marketplace
• Spil Games grew because of easy access gaming
A glimpse of the future
• Native apps to co-exist with browser based games
• Cross-promotion: free mobile/desktop web games & app stores
• Social layer enabling mobile social games• Cross platform gaming – is it the dream?
We are getting there
In conclusion: a sneak peak