mobile apps - business & technology

Pekan Ristek, UI, dec 17, 2011

Andri Yadiandri (at) dycode (dot) com@andri_yadi

about me

the ceo of

start my own company & code for food

4 years in a row

Presidentid-ObjectiveC

id-ObjetiveC@yahoogroups.comThe only (real) iOS developers community in

Indonesia

2011

Nokia Developer Champion

2011

8 years in mobile development

a movie freak

a social mobile app around movies and cinemas

movreak for all mobile platforms

i’ll try hard not to take a side

there’s a (kind of) new comer in apps business

Mobile Apps

1988 2007 2010 ?

Motorola 4500x iPhone iPad

before iPhone after iPhone

the history of mobile devices

how’s iPhone changed the mobile industry?

adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/

the face of smartphone will never be the same again

iPhone changed apps distribution

developer, developer, developer!

develop test distribute

multi-touch & gesture interface

kill physical keyboard & stylus

addiction to sensors (accelerometer, magnetometer, gyro)

iPhone (iOS) changed Mac & (possibly) desktop computing

natural scrolling

multi-touch gesture

auto save

Mac App Store

full-screen apps

launchpad

resume

mail

7%

8%

10%

10%

54%

5%5%

1%

Apple HTCRIM NokiaSE SamsungMotorola LG

Operating Share Top Mobile Vendors Q2 2007

15%

11%

7%

67%

Apple HTCRIM Samsung

Operating Profit Share Top Mobile Vendors Q2 2011

© asymco.com

these two may change the course of mobile industry

4.6 Billion

mobile phones 70% of planet population

global smartphone penetration is nearing 10% ∼ 600M

© asymco.com

42 sampled countries

smartphone platforms sharesept 2011

© asymco.com

non-smart & smartphone smartphone

smartphone sales to pass computers in 2012 – Morgan Stanley

tablet sales to match desktop in 2013 – Morgan Stanley

by 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report

by 2015, feature phones in Japan will vanish – GREE CEO Yoshikazu Tanaka

Pirates of Silicon Valley © 2001 Turner Network Television

Pirates of Silicon Valley © 2001 Turner Network Television

i need apps!

how to develop mobile apps?

windows phone 7

Silverlight & XNAVisual Studio 2010 + WP7 Add-inExpression Blend

or Windows Phone SDK(VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game Studio + Advertising SDK)

C++Qt SDK & Qt Creator IDEQt Quick (QML)

Nokia - Symbian & MeeGo

Series 40, S60, Symbian^3NetBeans or EclipseNokia SDK for Java (v1.1b)(with in-app purchase)

Nokia - Java

HTML, JS, CSSNokia Web Tools (v1.5) for Series40Symbian WRTNokia Mobile Web ComponentsWeb-enabled app with Qt

Nokia - Web Runtime

Objective-C & Web RuntimeiOS SDK + XcodeiOS Dev. Program (to test on the devices & apps submission)

iOS devices would be cool!

Java, NDK, Web Runtime, Adobe AirAndroid SDKEclipse + ADT PluginAndroid Platforms

JavaEclipse + BB Java Plug-inBlackBerry Java SDK (4.x - 7.x)BB Smartphone simulatorTips: download full installer

WebWorksRipple Emulator

BB Tablet OS(aka. QNX)

Adobe AIR SDKBlackBerry WebWork SDK for tabletBlackBerry Native SDK for Tablet OSBlackBerry Runtime for Android AppsVMWare to run the simulatorTablet OS image

Powerful

Weak

EasyHard

Mobile web

Java ME

C++

learn mobile apps platforms

iOS: http://developer.apple.com/ios

Windows Phone 7:http://create.msdn.com

Nokia Symbian & MeeGo:http://developer.nokia.com

Android:http://developer.android.com/

BlackBerry:http://us.blackberry.com/developers/

local communities

iOS: id-ObjectiveC@yahoogroups.com

Windows Phone 7:http://geeks.netindonesia.netdotnet@netindonesia.net

Nokia Symbian/Java/Qt:http://nice.or.id

Android:id-android@yahoogroups.com

developer golden rules

a huge, engaging consumer base

awesome development tools

application store

multiple ways of monetization

you wanna create mobile apps, how to monetize?

direct & indirect monetization

advertising

offers

referrals

paid apps

e/m-commerce

digital goods

subscriptions

donations

premium content/membership

in-app purchase

merchandise

but what’s angry bird business model, beside paid app?

over 500 million downloads

50 million this christmas alone

merchandising!

20 million toys this christmas alone

plan to do their own 3D movie

1M shirts & 1M plush toys every month

movreak

paid app free-mium

one more thing!

going B2B: it’s a huge market!

competition, competition, competition

they don’t have mobile app developers on their payroll

it’s a hype!

scarce skillful mobile app developers

why?

b2b case study

client: Astra International

an app for AUTO2000 & AstraWorldcustomers

we do for iOS, honeycomb, blackberry

> USD50K, 5 resources

harlinger courant

a newspaper app for a newspaper company in Netherlands

2 resources, >EUR10K

CIMBClicks Indonesia

2 resources, 5 days

> USD2,000

apps for principal

create our own apps, but getting funded by principal

common practices

do custom development

(division 1)

do product development

(division 2)

DYCODE IS HIRING!

developersWANTED!

CMOWANTED!

UI/UX designerWANTED!

my company do all mobile platforms!

if you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd [at] dycode.com