Mobile and textbooks - Exprima media - Mobile Portland

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How mobile technology is being viewed by textbook publishers.Presented by Corey Pressman from Exprima Media at Mobile Portland August 2010

Transcript of Mobile and textbooks - Exprima media - Mobile Portland

exprima media

“Course Critical”Access:

“Course Groovy”Access:

0

50.0000

100.0000

150.0000

200.0000

2008 2009 2010 2011 2012 2013 2014 2015

Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader

Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)

2012: Tablets outnumber eReaders

Access: 59M tablets by 2015

Access:

0

50.0000

100.0000

150.0000

200.0000

2008 2009 2010 2011 2012 2013 2014 2015

Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader

Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)

59M tablets by 20152014: Tablets outnumber netbooks

Content: Curated & Pro

Content: Pedagogical Design

IxD:User Centered Design

IxD:User Centered Design