The Collaborative

Mobile Cloud Application Platform

for Business

Presenter : Martin Wilson, Appear

Webinar - Transportation

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Topics

• Introduction

• Rail Mobility Challenges and Solutions

• MobiCloud Vision for Transportation

• How MobiCloud Technology Supports this Vision

• Rail Project Use Case

• Demonstration

• Questions and Answers

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Sweeping Changes (Gartner)

• Rise of tablets

” 80% of businesses will enable workforce on tablets”

• BYOD, CYOD

”By 2014, 90% of organizations will support corporate applications on

personal devices”

• Enterprise stores

”By 2015, 60% of organizations will use private app stores to deliver

business apps on media tablets and smartphones”

• Rise of social

”By 2015, 10% of your online ”friends” will be nonhuman”

• Information Complexity

“Context-aware computing is a game-changing opportunity for

enterprises and CIOs” ..

Context - Next level of SOA (CODA/Gartner)

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Cloud Impact

• Larger mainframes replaced by cloud

• Enables smarter strategy supporting smaller teams

and approaches without ”Big Integrator” costs

• Cloud and Mobility together driving seismic shift in

industry structures e.g. Telco, OS (e.g. Microsoft),

Device (e.g. Blackberry, Nokia)

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Mobile Devices

A Rapid Pace of Change

• Goal: Devices should be transparent tools to access business data

• Rugged devices (expensive)

– Being replaced by consumer devices (cheaper, more powerful)

– BYOD and CYOD

• Complexity and volume of Applications

• Constant change (Firefox OS, Google Glass, ..)

• New features and capabilities to be integrated

– Proximity sensors, eye tracking, biometrics, NFC ..

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• Changing needs of mobile worker

– Perceived Blurring of IT and Mobility

– Separation of ”Work” and ”Home”

– Enterprise Mobility not just ”Mobile Office”

• How to access data easily via laptop,

desktop, PDA?

• Large IT vendor systems slow to adapt

– Mobility requires a different approach

supporting rapid change

• Lots of experimental projects underway

– Need more cost effective route to support

mobility projects

Workforce Mobility Challenges

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Transport Industry IT Challenges and Objectives

Mobility Solves Transport Challenges

Customer Employees Project

Delivery

Reliability and Dependability

Safety Value and

Sustainability

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Transport Industry IT Challenges and Objectives

Mobility Solves Transport Challenges

Customer Employees Project

Delivery

Reliability and Dependability

Safety Value and

Sustainability

Apps for third party transport

providers, Proactive travel info,

Social networking, travel plans,

On board entertainment, ..

Make it easier to collect,

distribute and communicate data,

automatically and proactively e.g.

Defect reporting, M2M Apps

Communication between

(nearest) colleagues, and trains,

rail police, panic button, mass

communication, Improved

integegration

Value - Reduce the cost of

purchasing equipment by sharing

it across the business

Sustainability - Eco-driving apps

Social Media Integration, Training

Apps, Collaboration, proactive

information, flexible rostering,

traveller profile, coupons,

additional forms of payment

Record taking applications

Linking with other

organizations

Apps for temporary

employees and

subcontractors, self

destructing enterprise

data, collection of data

and reporting, shared

visibility.

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1st Generation Mobility

• Solution to voice & paper communications

– Increase visibility & control

– Minimize manual paper based work

• Increased efficiency

• Improved customer satisfaction

• However - some challenges for implementation

– Training overhead

– Adoption by workers

– Employee satisfaction

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Enterprise Mobility

A point solution provides

mobile access to business

processes for greater

productivity

Second point

solution

Mobile App

Server 1

Mobile App

Server 2

? Mobile App

Server 1

Mobile App

Server 2

Mobile App

Server 3

Multiple point solutions – complexity, lack of control,

limited reuse, data synchronisation issues, problems

with workflow priorities, security, ..

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Drivers for Enterprise Mobility

? A point solution provides mobile

access to business processes

for greater productivity

Second point

solution

Mobile App

Server 1

Mobile App

Server 2 Mobile App

Server 1

Mobile App

Server 2

Mobile App

Server 3

Multiple point solutions – complexity, lack of control,

limited reuse, data synchronisation issues, problems

with workflow priorities, security, ..

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Drivers for Enterprise Mobility

More than 50% of the application code is spent connecting to the backend web

service, retrieving the data and managing the local device database

A point solution provides mobile

access to business processes

for greater productivity

Second point

solution

Mobile App

Server 1

Mobile App

Server 2

Database Backend

Server 1

Backend

Server 2

Backend

Server 3

”Platform”

e.g. MEAP, MDM,

MAM, MADP

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Next Generation Mobility Goals

• Lower the Total Cost of Ownership

– Cloud vs On-site installations

– Control – easier to deploy/publish and control apps

• Improve user adoption

– BYOD - Device Independence

• Develop Efficient and Reactive Organisation

– Integration between people & systems

– Collaborative real-time communications - game changer

• Improved team collaboration

– Shared situational awareness = context-awareness

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Next Generation Vision

First Generation MobiCloud

Device

Network

Application

All behind the firewall, on-site

enterprise implementations

Hybrid Cloud Model

Cloud based with secure back

office (e.g. ERP) access

Smartphones, BYOD

Multiple OS & form factors

Application ”Silos” Collaborative Apps,

Information mash-up

Dedicated Windows Mobile

Devices

Static data Dynamic, Context-aware data

”Clunky” user interfaces Intuitive, Ergonomic UI

Cross Platform

Cloud

Context

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MobiCloud Project

Vision: Bridging the Enterprise Mobility Information Gap

EC Research Program: CIP ICT-PSP Budget: 4.46M Euros Duration: 2012-2014 www.mobicloudproject.eu

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Backed by the European Commission

Founding partners

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A Cloud-Based Mobility Platform allows you to efficiently Manage and

Distribute your Apps through your own corporate app store.

Cloud

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Context

Context enables your apps to become smarter and easier to use.

Right Information Right User Right Place Right Time

Use context to decide which

apps are usable when, for

who, on what device and to

what extent .. smart

distribution

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Cross-platform

Cross-platform development reduces time and development costs for mobility projects.

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MobiCloud Enterprise Appstore

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IT Challenges and Objectives

Customer Employees Project

Delivery

Reliability and Dependability

Safety Value and

Sustainability

Employee Appstore

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MobiCloud Application Scenarios

Rail

Construction Field Service

City Transit

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MobiCloud Application Scenarios

Rail

Construction Field Service

City Transit

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City Transit Appstore

Scenario

– City Transit mobile crew of the

dispatching centres and platform

staff who need to share

operational messages with the

command & control center in

real-time for safety (fault/incident

reporting), customer service

(traffic disruption updates)

– KVV City Transit Karlsruhe,

Germany

– Multimodal Transport Operator

City Transit

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Rail Use Case - Svenska Tågkompaniet AB

Scenario

– Train drivers, train conductors

and platform staff need to share

operational messages with the

command & control centre in real-

time for energy efficiency (eco-

driving), safety (fault/incident

reporting), customer service

(traffic disruption updates) and

compliance (delay reporting and

fault attribution).

– Tågkompaniet AB, Sweden

Rail

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Customer Background

• Svenska Tågkompaniet AB is a leading Swedish railway company

• Operates mass transit systems across Sweden

• Founded in 1999 to compete against state owned ‘SJ’

• Majority owned by Norwegian rail (NSB)

• 350 employees

• 350 MSEK in revenues

• 3.5 M passenger journeys per year

6/25/2013

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Customer Challenge

• Locked-in on an aging mobility solution

– Obsolete hardware (HTC)

– End of life software end-to-end (mobile and backend)

• Poor user acceptance and satisfaction

– Unhappy with rugged device and software performance

– Unhappy with non-intuitive and poor ergonomics UI’s

First Generation Solution

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The MobiCloud Solution

• From single mobile device to any mobile platform:

– From one Windows Mobile 6 model to any Android and any iOS device

• From costly and inadequate integrations to controlled cost and

modern interfaces:

– From CPU-time cost interfaces to monthly subscriptions (FORD)

– From lack of control and feedback to exact responses (Trafikverket)

• From expensive IT infrastructure to hosted-in-the-cloud

– From physical servers on premise to cloud-based computing

– From client installations to web based interfaces

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Mobile Solution feature overview 1/6

• Active Directory integration

– Uses existing administration system

– Uses existing user credentials (authentication,

authorization and accounting to domain using

existing ID and Password, complying to existing

policies –e.g. password complexity, logon hours)

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Mobile Solution feature overview 2/6

• User owns the device

• Enterprise owns the data

– An app within the app

– Separation between work and private realm

• Supports user owned devices (BYOD)

• Support context based app provisioning

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Mobile Solution feature overview 3/6

Traffic disturbance messaging

– Native widget

– HTML5 app

– Notifications

• Sound,

• Vibration

• Visual

– Granular addressing and control

• Send to any and all

• Read receipts

• Dynamic Message updates

• Timed or manual message expiration

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Mobile Solution feature overview 4/6

Collaboration between online users

• Ability to see colleagues on map or in a list

• Cellular positioning for maintained battery life

• Positioning using Google Maps

• Ability to call, text or email colleague

• User-friendly phone book layout

• The colleague in highest proximity is listed first!

• Only currently on-the-beat co-workers listed

• Multiple ways of contact

• Navigate to…

• Call…

• SMS…

• Email…

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Mobile Solution feature overview 5/6

Vehicle defect reporting

– View existing defects based on user context

• Vehicle list based on user login credentials

– Report new defects using a defect wizard

• Minimum input, maximum output

– Image capture

• Interface to camera and camera roll (image library)

• Ability to manage attachments

– Add and delete multiple files

– Automatic synchronization to third party backend

system (FORD)

• Return case ticket number

• Return case status

• Return case repair comments and progress

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Mobile Solution feature overview 6/6

Vehicle status change

– View existing status based on user context

• Vehicle list based on user login credentials

– Enter vehicle into maintenance

• Single confirmed action

– Exit vehicle from maintenance

• Single confirmed action.

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Integration with third party systems

• Time tables via Trafikverket’s UTIN

– Meeting reporting requirements from traffic governing body

– Web interface for manual and scheduled download

• Traffic plan reports via Trafikverket’s OPERA

– Meeting reporting requirements from traffic governing body

– Meeting SLA´s with traffic governing body

– Web interface for validation, upload, PDF conversion and storage

• Defect reporting to FORD

– Meeting requirements from vehicle owners

– Enriched with picture attachments

– Web based and mobile enabled

• Workshop interfaces

– Third party workshop can toggle vehicle status during maintenance

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Live traffic

information

Train composition

Etc.

Active Directory

TKAB’s corporate

IT system, used

for authentication

MobiCloud

Cloud-hosted

Mobility Platform

Train based

personnel

(Android/iOS)

Web/Office

Users

Solution Architecture

E.g. Depot

workers, external

organisations

Legacy incident

reporting system

(used by rail

industry for

vehicle damage

management)

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High Level Architecture

MobiCloud

Cloud-hosted

Mobility Platform

FORD (Incident

Reporting)

Trafikverket (Live Traffic

Information)

Active

Directory (IT Back Office)

MobiCloud Integration API

MobiCloud Platform

MobiCloud

Client API

Tågkompaniet

Customisations

Android,iOS Clients Tågkompaniet

Web Application

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Why Hybrid ?

Device

Access Speed

Development

Cost App Store

Approval

Process

Native

Hybrid

Web

Full

Full

Very fast

Native speed as

necessary Reasonable Available

Only for

container

Available

Expensive for

multiple

platforms

Mandatory for

iOS and WP

Limited Fast Reasonable Not available None

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MobiCloud Hybrid Model

HTML5

App

HTML5

App

HTML5

App

• Access to hardware

• Communications

• Offline support

• Security features

• Portable business logic

• Portable views

Appear Native Container

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Tågkompaniet Project – Awards 2013

2013 Winner

European User Awards for

Networking

2013 Winner

Communications Mobility

Solution of the Year

2013 Finalist

2013 Finalist

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MobiCloud Technology Summary

• Future-proof mobility platform

– Cloud-based

– Enterprise focused

– Context-aware

• Ready-made solutions

– Industry marketplaces

– Internal vs public appstores

• Speed-up development

– Ready made templates for Apps

– Cross-platform & Native support

– Open APIs and SDKs for Back Office

– Include existing 3rd party apps

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Join MobiCloud Now!

Mobility. Made simple.

Questions?