Post on 08-Sep-2014
description
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Group members
Waleed alfuraih Mohamed alsubaie Abdulallah albassam Motaz alsharikh Saleh alanzi
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MMA Evolution
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Origins The sport mixed martial arts (MMA) itself has
roots from the Greek Olympic sport known as Pankration
The Greek competitors had only two rules: no biting and no eye gouging.
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Fighting Styles
In the striking aspect Muay Thai , Boxing and Kickboxing are the most common styles of fighting
• In the grappling aspect wrestling, Brazilian Jiu Jitsu and Judo are the most prevalent.
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Top tourment
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Origins• The UFC was inspired by the Brazilian fighting tournaments
known as vale tudo.
• In 1993 Rorion Graciea, of the legendary Gracie family, introduced vale tudo to the American market.
• In 1993 Rorion founded the UFC
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Ufc balance sheet
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Target custumoer
Male youth between 18 and 34
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Why its possible to be appliedd in kuwait
kuwait welcomed MMA in a special way, and better than most other countries.
Being the best , the champion , the most aggressive and having glory are what attract the kuwaity youth to this kind of sport
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Local example
GFC started their business in 2011 .
The gfc 1 was a good start and they did much better in gfc 2 and 3.
sponsors is what makes it profitable and tickets too
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Business model
5 questions you need to apply a business model
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(A) Who's your target customer?
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(B) What customer problem or challenge do you solve?
# Fighters passion to compete . # Participating in tournaments locally rather than
searching abroad.
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© What value do you deliver? Having a local brand to represent a fair and
honest competing championship.
Fans emotional attachment to their favorite sport .
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(D) How will you reach, acquire, and keep customers?
- Events - Products - Social media
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(E) How will you define and differentiate your offering?
- excluding only professional fighters
- owning a decent place for the fight events.
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Most common complainbrutality
MMA : - 23.6% chance of
receiving an injury in professional MMA fight
- 3.8% risk of serious injury
NFL
- 60% of players have endured a concussion
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Rules of MMA
• - Hitting with the head• - Eye gouging• - Biting• - Hair pulling • - Attack to the groin • - Striking on the back of the head
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Conclusion
MMA is a developing sport and a great business opportunity to be establish in kuwait yet we face one problem which it is being in a business mainstream as a huge profitable business