1

Stop Pitching Products!

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2

Stop pitching at the top of the funnel in the engagement phase.

Pitch product features and benefits only at the bottom of the funnel.

No pitching here

Pitch products here

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3

Why does product pitching fail to engage?

This is your target

audience

This small dot represents the people who are in the immediate mode to purchase your product at any given time they see your product message.

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4

Why does knowledge marketing work?

Target Audience

This large circle represents the people with a common pain point your firm can help solve.

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5

People Care About

WIIFM

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6

Answering WIIFM TOMA+ Credibility+ Reciprocity____________

Growth, Market share, Expert position

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Takeaways1. Count the first person pronouns in one of

your brochures or on your home webpage. If there are a lot of words like ‘we’, ‘us’ or ‘our’, you aren’t focused on your target audience.

2. Find your company’s value proposition. Is it a description of your offering or a statement about WIIFM from the audience perspective.

3. Is your firm differentiating top of the funnel content from bottom of the funnel content? Is TOFU answering the question WIIFM?

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8

ManufacturingMarketingAcademy

Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)

bruce@mmmatters.com

303-953-4361

Skype: mmmatters

Website: manufacturingmarketinginstitute.com

30 day money back guaranteed if you are not completely satisfied.

• Opens May 1, 2016

• Limited to 15 students

• One-to-one coaching sessions

• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.

• Private group webinars every month.

• Unlimited emails and Skype chats with Bruce.

Bruce McDuffee, Founder and Executive Director

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan

to pilot to success.

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

9

Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!