Post on 17-Aug-2020
mediakit
2020
MultichannelPRINTWEBMOBILEEVENTS INFLUENCERSMC@WORK CLUBAWARDSBRAND EXTENSION
2019
#INFLUENTIAL#CAREERORIENTED#EDUCATED#POWERFUL#AMBITIOUS#PROVOCATIVE#UPSCALE#SOPHISTICATED
3 599 685 people
Source: NRS Russia 2019/4, December 2019; google analytics November 2019
Brand audience
PRIN
T
Creative team
ANNA BURASHOVAEditor-in-chiefIntelligent, authoritative, influential
MIKHAIL RYABOVCreative DirectorKeeping high brand standards
ANASTASIA KHARITONOVABeauty director Leading authority in Russian beauty market
SOPHY SAMOYLOVICH Fashion directorYoung, dynamic, passionate fashion visionary
AudienceREADERS:206 685WOMEN:
75%TOP MANAGERS,
BUSINESS OWNERS,SPECIALISTS
71%HIGH INCOME
58%WITH HIGH EDUCATION
MAIN CORE
Source: Mediascope, NRS-Russia, 2019/4, NRS-Russia (+Zodiac), May- October 2019, Mediascope: Web Index, Russia, 0+, December 2019
182418%
253442%354420%
455415%
201 126MARIE CLAIRE MARIE CLAIRE
Co-owners, private businessAFFINITY INDEX
Income group- can buy expensive things or full in-come, not restricted in financesAFFINITY INDEX
71%
COMPETITIONIncome group can buy expensive things or full income, not restricted in finances
Income C; Affinity Index
HARPER’S BAZAAR
287 287 202
MARIE CLAIRE VOGUE
Sourse : Mediascope; NRS-Russia (+Zodiac). May - October 2019
Affinity Index
HARPER’S BAZAAR
166 149 146
MARIE CLAIRE VOGUE
Editorial axesFASHION
BEAUTY@WORK
JOURNALISMPOWERFUL
PEOPLE
I wish!shop tourjewelry artnewsaccessoriesbody&soulmodern talkinghere&nowheroes
EDITORIAL STRATEGYCOOPERATION WITH INFLUENCERS, CELEBRITIES AND BLOGGERS
MODERN TALKINGGUEST EDITORSSTAR EDITORSINCHIEF
MC powerful people
#CELEBRITIES ACCOUNTS
Andrey Malakhov2,3m
followers
Polina Kitsenko539k
followers
Natalia Vodianova2,1m
followersAlexander Tsypkin
178k followers 2.4m
2.4m
580k2.4m
Natalia Vodianova2,1m
followers817k
Renata Litvinova
Exclusive content MARCH
BIG FORMAT
Bigger sizeSpecial coversExclusive rubrics
Beauty Issue April
Focus on beauty New reading of the standard headings
SPECIAL SUPPLEMENT
AUGUST
#FASHION#EDUCATION#SMART#LEASURE
CIRCULATION 100 000
Editorial calendar New Laws of Life for Powerful People
MONTH THEME
Law of conservation of energy
The Big Bang Theory
Newton's law of gravitation
Darwin's theory of evolution by natural selection
General relativity
Six degrees of separation
The B-theory of time
Mendeleev's periodic trends
Kant's Theory of Categorical imperative
Law of large numbers
BIG SIZEBEAUTY
ISSUE APRIL
MAY
JUNE
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
MC JUNIOR
Full-PageSpreadBack coverInside back coverOpening DPSSecond DPSThird DPSFourth DPSFifth-Tenth DPS
Special position single page
First 1/3 of the magazine
First ½ of the magazine
First 1/3 of the magazine
1/2 of page1/3 of pageSpecial posicion
Beauty Section opener
First spread in Beauty section
MOSCOW
74.2%
58.4%
72.3%
ELLE MARIE CLAIRE* GLAMOUR
56.6%
29.1%
VOGUE HARPER’S BAZAAR
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
00.0%
PRINT RUN99 667 COPIES45 188 MAIN FORMAT52 479 TRAVEL FORMAT
14 REGIONAL COMPANIES
REGIONS
63.1%
44.2%
26.8%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
00.0%ELLE MARIE CLAIRE* VOGUE
Distribution philosophy
MARIE CLAIRE VOGUE HARPER’S BAZAAR
AVG. CIRCULATION (JANDEC 2018)
COVER PRICE (RUR)
97 667
450 000
84 333
970 000
90 000
665 000
Source: HSM monitoring, November 2019 *market share, (%)
MOSCOWST. PETERSBURG
ROSTOVONDONVORONEZH
SAMARAEKATERINBURGNOVOSIBIRSKVLADIVOSTOK
CIS
63,0%7,0%1,9%1,2%0,2%2,0%5,4%0,8%1,8%
Print ratesPOSITION RATE
Full-Page 450 000 RURSpread 900 000 RURBack cover 1 350 000 RURInside back cover 560 000 RUROpening DPS 1 600 000 RURSecond DPS 1 325 000 RURThird DPS 1 200 000 RURFourth DPS 1 100 000 RURFifth-Tenth DPS 1 050 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 550 000 RUR
First ½ of the magazine – 1/1 500 000 RUR
First 1/3 of the magazine – 2/1 1 050 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
POSITION RATEFull-Page 445 000 RURSpread 900 000 RURBack cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RURFifth-Tenth DPS 1 025 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 495 000 RUR
First ½ of the magazine – 1/1 475 000 RUR
First 1/3 of the magazine – 2/1 955 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
POSITION RATEFull-Page 445 000 RURSpread 900 000 RURBack cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RURFifth-Tenth DPS 1 025 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 495 000 RUR
First ½ of the magazine – 1/1 475 000 RUR
First 1/3 of the magazine – 2/1 955 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
POSITION RATEFull-Page 445 000 RURSpread 900 000 RURBack cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RURFifth-Tenth DPS 1 025 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 495 000 RUR
First ½ of the magazine – 1/1 475 000 RUR
First 1/3 of the magazine – 2/1 955 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
POSITION RATEFull-Page 445 000 RURSpread 900 000 RURBack cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RURFifth-Tenth DPS 1 025 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 495 000 RUR
First ½ of the magazine – 1/1 475 000 RUR
First 1/3 of the magazine – 2/1 955 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
POSITION RATE445 000 RUR900 000 RUR
Back cover 1 325 000 RURInside back cover 555 000 RUROpening DPS 1 560 000 RURSecond DPS 1 275 000 RURThird DPS 1 175 000 RURFourth DPS 1 075 000 RUR
Tenth DPS 1 025 000 RUR
Special position single page
First 1/3 of the magazine – 1/1 495 000 RUR
First ½ of the magazine – 1/1 475 000 RUR
First 1/3 of the magazine – 2/1 955 000 RUR
SMALL FORMATS1/2 of page 385 000 RUR1/3 of page 250 000 RURSpecial posicion Extra change 10%
BEAUTY SECTION
Beauty Section opener 475 000 RUR
First spread in Beauty section 925 000 RUR
BIG SIZE
BEAUTYISSUE
MATERIAL DEADLINE
FEBRUARY 10 DecemberMARCH 13 JanuaryAPRIL7 February
JUNE10 MarchJULY-
-
AUGUST11 MaySEPTEMBER10 JulyOCTOBER7 AugustNOVEMBER10 SeptemberDECEMBER9 OctoberJANUARY14 November
ONSALE DATE
11 January
14 February
13 March
17 April
12 June
14 August
11 September
16 October
13 November
11 December
2020 closing & on-sale dates
MC JUNIOR
DIG
ITA
L
#FASHION LEGENDS#POLITICAL OLYMPUS#ANTIAGE#CAREER #LOVE STORY#DYNASTIES#LIFESTYLE#SUCCESS STORY#BUSINESS
UPSCALE POSITIONING
TrafficUNIQUE VISITORS
3 393 000VISITS
2 965 000PAGEVIEWS
8 337 000
MOBILE TRAFFIC +46%*
Source:Google analytics: November 2019*nov`18 vs. nov`19
3:15 min
1,94 PV/UV
AudienceWITH HIGH EDUCATION49,6% HIGH INCOME29,8%TOP MANAGERS, BUSINESS OWNERS, SPECIALISTS45,7%
Main core18245,3% 253420,9%354419,3% 455417,2%
COMPETITION
MARIE CLAIRE.RU BAZAAR.RU BURO247.RU VOGUE.RU TATLER.RU
4,61 3,19 1,2 3,25 0,95
Source: WEB-Index, Russia, 12+, October 2019
Source: HSM monitoring. *November 2018-November 2019
Social mediaINSTAGRAM FOLLOWERS*80 000 followers+57%
255 926
BRAND SAFETY TERRITORY
SPECIAL PROJECTS
Digital rates, RUR (CPM)
FORMATS
1000x500
1000x350
1000x250
1000x150
300x600
FULLSCREEN
ARTICLE
3200
2000
1500
900
1600
5000/3800
162000
125000
RATES
EVEN
TS
& Special projects
SPO
NSO
RSH
IP C
ON
TEN
T
Brand expansionPRIX D’EXCELLENCE DE LA BEAUTEMC@WORK#SHOES FIRST#GET FRAMED#WATCH ME#BLOGGER PARTY
@WORKFor powerful people with purpose
BUSINESS CONFERENCEBUSINESS COMMUNITYNETWORKINGEVENTS
ALL YEAR
@WORKBusiness clubPOWERFUL NETWORK TO DRIVE YOUR BUSINESS FORWARD
Talented entrepreneurs
Influential Top managersStrong opinion leaders
PRIX D’EXCELLENCE DE LA BEAUTE 2020
The most prestigious beauty awardEDITORIAL COVERAGEWEBSITECEREMONYSOCIAL MEDIA
The international initiative
FEBRUARY`2020
#SHOES FIRST
SEPTEMBER`2020
PARTY WITH BLOGGERS AND CELEBRITIESSPECIAL DISCOUNTSTAILORMADESHOOTING
Give a girl the right shoes, and she can conquer the world
#GET FRAMEDThe definitive guide to fashioningyour eyewear collectionFASHION STORYRETAIL EVENT SPECIAL OFFERS
MAY`2020
#WATCH MEEven in this age
everything, nothing beats the timeless
watchFASHION STORYRETAIL EVENT SPECIAL OFFERS
MAY`2020
#BLOGGER PARTY
gathers together the most stylish and popular social media influencers
WOWEFFECT EVENT
#eventsVIP SUPPERCOCKTAIL PRIVATE SHOPPING PRESENTATIONEXHIBITION
Tailor-made upon request
Event ratesFORMATS
Retail event
Brand event participation
Tailor-made upon request
from 350 000 rub
from 700 000 rub
from 900 000 rub
RATES
Brand Director, Alena Tkachatkach@hsmedia.ru Editor-in-Chief, Anna Burashova aburashova@hspub.ru Creative Director, Mikhail Ryabovmryabov@hspub.ruFashion Director, Sophia Samoylovichssamoylovich@hspub.ru Beauty&Health Director, Anastasia Kharitonovaakharitonova@hspub.ruEditor-at-Large MarieClaire.ru, Pershina Zhanna zpershina@hspub.ruAdvertising Sales Director, Anastasia Yanshevskayaayanshevskaya@hsmedia.ruAdvertising Sales Manager, Elena Ivinitskayaeivinitskaya@hsmedia.ruAdvertising Sales Manager, Drugaleva Daryaddrugaleva@hsmedia.ru Senior Brand Manager, Elizaveta Nikishina enikishina@hsmedia.ruBrand Manager, Evgeniya Molchanova emolchanova@hsmedia.ru
Address: derbenevskaya street, 15B, 115114, Moscow, Russia
Contacts