Driving eCommerce Revenue with Real-Time Experience Personalization
Catherine Bassett@cbass8 Senior eCommerceProduct Manager Rue La La
Moderator:Karl Wirth@wirthkarlCEO Evergage
Erin Warren@CarteraCommerceSVP MarketingCartera Commerce
Sponsored by:
Agenda
• Intros
• Business challenges
• Personalization in action with examples
• Operationalizing personalization
• Personalization roadmap
• Q&A
Why Real-Time Experience Personalization
Rue La La - Customer Acquisition
6
American Airlines- Shopper Acquisition
American Airlines- Shopper Acquisition
Rue La La – Visitor Engagement
Southwest Airlines- Real-Time Promotion
Rue La La – Brand Education
11
American Airlines- Cross-Channel Engagement
Rue La La – Customer Loyalty
Who is Evergage?
Evergage’s cloud-based platform empowers
e-commerce companies to convert more shoppers into
buyers and increase average order values with real-time web
personalization based on deep behavioral analytics...without the
need for developers.
@Evergage@wirthkarl