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MISSION: To ensure the humane treatment of companion

animals and to bring people and animals together to enrich each others lives.

FAST FACTS1-MHS has been open since 1963 as an open-admissions shelter that does not refuse any animal.

2- Estimate they have taken in 150,000 animals since they first opened.

3-Provides community with educational classes and volunteer opportunities.

THE FIRST CAMPAIGN

OBJECTIVEShortage of available housing

for people with pets in Missoula

Aimed at Missoula landlords

Landlords mitigating this problem.

INITIAL CAMPAIGN

STAKEHOLDERS

TARGET AUDIENCE

CRITERIA FOR SELECTION

FORMATIVE RESEARCH

RATIONALE

NETWORK SAMPLING

METHODS

FOCUS GROUPS

QUOTES

“I would allow all animals. I love animals, I’m an animal lover. It’s the owners I don’t

particularly care for.”- Dixie Dalton, Property Manager

QUOTESMy guess is the damage that pets cause, at least 50% of it is

caused by irresponsible pet owners. – Dave Armerding

The noise complaints generated by dogs fall back on the property, even once the tenant moves on you’ve built up some

ill will. – Cory Cote

I take pets when it makes economic sense to do so. Taking pets is a way of getting higher rent; getting units rented quicker. It’s just a dollar and cents issue. – Cory Cote

PROBLEMS DAMAGE NOISE LIABILITY LEGAL

SHOW ME THE MONEY

All these issues we’re talking about are easily fixed with cash and that’s the key… is cash. It all comes down to money.– Will Biggs, Biggs Properties

DEAD END CAMPAIGN

THE CURRENT

CAMPAIGN

OBJECTIVE MAKE COLLEGE STUDENTS AWARE

EDUCATE STUDENTS ON RESPONSIBILITY

CHANGE STUDENTS’ BEHAVIOR

ABANDONEDDescription:Husky/Lab X  Color: gold/whiteMale neutered, 9 Mo

Notes:Fabian has been through a lot in a short time- but he loves people, is outgoing and willing to place his trust in humans again. He loves swimming and fetching-but would join you in any activity you choose. Sweet boy.

LEFT IN BAR

TARGET University Freshman Education

Orientation and Dorm Check-out

TARGET Criteria for Selection

Barriers

STAKEHOLDERS Humane Society Parents Pet Other University Students Faculty and Staff

Message and Sources

PERSUASION THEORIES

EMOTIONAL

HUMOR

COGNITIVE DISSONANCE

THE UM HUMANE SOCIETY

Vehicles/Channels and Rationale

PostersBrochuresCampus ChapterWorkshopsDorm MeetingsExperimental College

Rationale

TIMELINE

SUMMER 2002-SUMMER 2003

AUTUMN 2003-SUMMER 2004

SUMMERRECRUITING

SUMMERORIENTATION

AUTUMNASUM

APPLICATION

SPRINGASUM

FUNDING

SUMMERRECRUITING

AUTUMNDORM

CAMPAIGN

SPRINGAPARTMENT

RESPONSIBILITY

SUMMERCAMPAIGN

EVALUATION

MEDIA FLYERS PRESENTATIONS BROCHURES

Do You Really Have The Time?

It is because of our love for pets that the University of Montana Chapter of the Humane Society asks you to consider any pet as a large responsibility. Many

good pets do bad things when left alone for long periods of time. With school, work and maybe a little fun downtown on your

mind will you be able to properly care for a pet? If not, DON’T GET ONE!

Students’ pets are such a significant problem for the humane society that

students on campus have opened their own chapter. Students mean well when they get

a pet but as their schedule gets busy (especially during finals) pets are

neglected.If you would like to help the

Humane Society on campus call 243-9999.

Do You Really Have The Time?

Roxy was left behind and now she’s singin’

the blues.

EVALUATION Campaign Successes Seek More Effective Media Future Joint Events Employ New Infrastructure

GOOD NEWSAN ADDITIONAL BENEFIT

This campaign can succeed on several levels.While some students will be persuaded

not to get a pet others will simply be moreconscientious about caring for their pet

when they get it. That is even better becausethe MHS mission is better fulfilled and more

animals will have loving homes.

CONCLUSIONMHS Mission Better MetFirst Campaign A BustSecond Campaign Is ExcitingFeasible Budget And ScheduleImproves Humane Treatment Of PetsMight Maintains Adoption Rate

CREDITSLani Radke

Denise RattrayAlly Ruvolo

Whitney BrownMatt Pickett

LET THE DOGS OUT

LET

THE

DOGSTHE

DOGS

OUT

DO YOUREALLY

HAVE THETIME?