COMM 202tutorial 1: intro & LinkedInT27 & T34

Minyoung Hwang

agenda• who am I? why am I here?• course expectations• action items• LinkedIn

who am I?

PRE-UBC

Year 1 Year 2 Year 3 Year 4 Year 5

COMM 202

Brand Management Mentorship Program

COMM 101 & 202

what else?• Co-op• Exchange• Cool Courses @ Sauder• Marketing• Traveling• Living in Toronto• English As A Second Language• Brand Management Mentorship Program• Case Competitions• Entrepreneurship• Performing (Singing, Piano, Musicals)• Teaching & Mentorship• Movies• Dogs

why am I here?

who are you?how do you want to brand yourself?

one on ones• Sign up for a 10-minute chat with me! Link will be

sent out via email

• Chat about:• COMM 202 (What are you excited about? What are you

nervous about?)• Your career goals? Or goals for this semester?• Anything we have in common or you’re interested in!

student advisory committee• email comm202@sauder.ubc.ca by Friday,

January 20th @ 11:59pm with a brief intro of yourself and an explanation of why you would be an excellent SAC Member including your tutorial section, TA Name and the subject line: 202 SAC Application.

contact me!Minyoung Hwangcomm202.10@sauder.ubc.cainclude your tutorial section

General/Administrative QuestionsCOMM202@sauder.ubc.ca

Office Hourssign up on COOL. search “202”. find date and RSVP.

Questions?

course expectations

treat this course like a…

a safe place to practice

the hustling continues after 202

professionalism10% of your grade!

Be present

Contribute and spark

conversation

In class/email etiquette

Come punctual and

prepared!No

technology

class prep assignments• Each tutorial you will prepare one assignment

• Each assignment is worth ~2% for a total of 15% in the course

• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!

LinkedIn Profiles

LinkedIn versus resume• LinkedIn is social!

o be personable, speak in first person, show your personality (conversational)

o more flexibility & creativity

• LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a

companyo include broader experiences, projects, skills, and interests in a variety

of formats o written documents are formal, company-specific, direct ask and

intention

before we startturn off “Notify your network” when making many small changes

don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you

• after too many IDK’s, LinkedIn will ban them from the network

found on the right side of your profile under “Who’s Viewed

your Profile?”

2. Attention Grabbing Headline

1. Professional Headshot 3. Complete Experiences

4. Connections, Contact Info, Customized URL

5. Interesting summary showcasing personality!

key elements of

a profile

professional-looking headshot• reasonably close-

up (from the shoulders up)

• high quality, good lighting, looks like you!

headline• it is your 120

character hook• should be about

what you do• be memorable and

enticing people to look at your profile

headline

headline

summary• 2,000 characters to summarize your background and future

goals

summary elementsshowcase personality & brand think cover email… make it

conversation

leverage your hook – grab their attention

background = skills + accomplishment

summary

summary: what to write abouteducation what you’re about: personal

work style, character traits

awesome facts about yourself or accomplishments

additional portfolio links or platforms

summary

professional experience

include all roles in reverse chronological order

use accomplishment statements

show examples of your work i.e. videos, awards,

presentationsbe concise! get to the point

resume to LinkedIn

other components• experiences

o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video

projects, presentations, photography…)

• educationo join UBC and Sauder (AND the alumni communities!)

• honours/awards

other components• projects

o list academic or extra-curricular projects as you see fit• skills

o searchable, so aim for brand-specific not generic• influencers

o follow your idols! Helps others to see who inspires you

action items• Sign up for one on one meetings!

• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog

• Next week: Lecture

Puppy of the week!