I’ve been in this business since the mid-90s

Carmen Hudson aka @Peopleshark

What do we do?

We help companies recruit better

Consulting

• Strategy

• Programs

• Process

• Systems

• Branding

• Coaching

Custom Training

• Recruiters

• Hiring Managers/Interviewers

• Recruiting Managers

Toolkits

• Recruiters

• Hiring Managers

We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.

We partner with heads of HR/recruiting

Who do we help?

How to find and engage passive candidates via social media

Social Sourcing & Talent Outreach

Carmen Hudson, Principal Consultant, Recruiting Toolbox

Colorado Talent Recruitment Network | February 2014

Social Media Evolution

Gen Z has developed an 8-second filter

• It’s not short attention span – it’s a fast content filter• Advertising-wise and weary• Engagement-worthy

• Everyone is a brand manager• Our social media needs evolve with our lives

• Facebook will always be important• Twitter is here to stay• Video is the foundation of marketing

Throw Out Your Assumptions

The fastest growing media property will surprise you

Facebook still rules

Facebook has 81% penetration in US, 230B minutes viewed

Video, Photo-Sharing on Mobile

Millennials love Snapchat, Vine, Instagram and Tumblr

#GetInvolved

Authenticity is NOT a bad word.

This is Me, On Social Media

Share. Learn, Laugh, Sell

My Social Media Toolkit

Everything you need to get started

Automate Social Media

Hootsuite allows scheduled tweets, tracking and more

Automate Social Media

Hootsuite allows scheduled tweets, tracking and more

First Search, then Engage

X-Ray like a BOSS

site:twitter.com -inurl:status "i * software" seattle -recruit -hire

Only search Twitter Search profiles, not tweets

“I love software”, “I build software”, “I am

a software…” etc.

Every Website is Different

Look for clues in the URL and Profile Page Text

Every Website is Different

Look for clues in the URL and Profile Page Text

CCNPs on Instagram

People like to show off certificates

CCNPs on Instagram

People like to show off certificates

Ffollow the Hashtags

Let’s Find Some Financial Analysts

About.me has over 5 million profiles!

Let’s Find Some Financial Analysts

About.me has over 5 million profiles!

Bonus: Twitter Lists

Boolean Gold!

site:twitter.com inurl:lists inurl:appleintitle:employees | team | colleagues

Bonus: Twitter Lists

Boolean Gold!

site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team | colleagues)

Before You Reach Out

Follow the Digital Breadcrumbs

Reach out via Traditional

Channels

Use social media to develop relationship

Finding Contact Info• Use Social Aggregators

• Connectifier• Prophet.rocks• Thrust.io• Namechk• Whois.com

Now, You’re Ready

Personalized communication = high response rates

Thank You for Inviting Me!

Follow me on Twitter & Instagram @Peopleshark

Email carmen@recruitingtoolbox.com

Website www.recruitingtoolbox.com

Twitter @Peopleshark@recruittoolbox@Talent42

LinkedIn in/carmenhudson

Talent42 June 9-10 in Seattle@Talent42www.talent42.comT42MNREC for $100 Off Registration