Mining Media Group Strategy

Post on 05-Jul-2015

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Transcript of Mining Media Group Strategy

Christopher Huggins Michael Cunningham604.765.5595 604.913.0044

Working with you to secure

funding, & obtain analyst

coverage for

your resource company.

The mining industry today...

• Mining company investments and share

prices are at 10 year lows.

• Metal prices fluctuate wildly.

• Investor confidence is near historic lows.

• Companies are reducing all budgets to

conserve cash.

Investor indecision

• Very little differentiation.

• Highly technical reports & press releases.

• Poor understanding of property value and

opportunity.

• Industry reputation is (historically) poor.

Investors are looking for

companies they can trust.

The bottom line is:

Which information source is

trusted most by investors?

What do you think:

Credibility of Information

20

38

57

56

13

26

40

44

47

Corporate Ads

Corporate Communications

Company Employees

Business articles

Stock Analysts

2009

2008

2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted

among 4,475 people in 20 countries on five continents between November 5 and

December 14, 2008, following the presidential election in the United States.

How do you gain

trust now?

• Speak to investors in plain English.

• Provide context for discovery.

• Communicate the value of your property.

• What makes your company unique?

• What this means for the investor.

Mining Media Group will;

LET ME SHARE OUR 3 STAGE PROGRAM:

1: Investigate

Strategic Consulting Analysis & Report• Media audit, PR & presentation review

• Understand your company’s story

2: Update

Create New Strategic Plan

Your company today + Mining Media Group

+ Corporate Goals = New PR Tools

3: Communicate

Media, Analyst & Fund Meetings• Prepare presentations & coaching

• Initiate Fund Manager & Analyst meetings

CommunicateUpdateInvestigate

We work with your executive team to deliver

powerful, persuasive presentations for

fund managers & analysts - by incorporating

modern presentation and sales practices into

your investor meetings.

We take your company

presentation from this...

...and help you look like this.

Mining Media Group helps you.

• Better use of marketing & advertising to

attract new investors, including online ads.

• Answer all media requests & provide you with

recommendations.

• Negotiate preferable rates/terms for media.

• Write press releases, create presentations.

How we work with you

1. Strategic consulting.

• Articulate your value

• What makes the company unique

• Communications & presentation plan

2. Initiate analyst coverage.

3. Set up meetings with fund managers.

4. Assist in raising capital.

Next Steps

• Begin analysis & media audit.

• Negotiate lower cost for advertising.

• Retainer for ongoing media management.

• Design new strategic messaging plan.

• Create new content.

• Facilitate meetings to initiate analyst

coverage, and raise capital.

Christopher Huggins Michael Cunningham604.765.5595 604.913.0044