Post on 02-Feb-2022
Fragrance Inspirations
MIXOLOGYHome Fragrance Collection
MINI-CONCEPT
10 Most Popular Spirits 2021
6. Crown Royal
7. Captain Morgan
8. Mikes Hard Lemonade
9. Seagram’s
10. Jim Beam
1. Baileys
2. Bacardi
3. Jack Daniels
4. Kahlúa
5. Smirnoff
THE MARKETFACTS & FIGURES
$1.66 trillionProjected global sales foralcoholic drinks in 2021
7.16% CAGRThe market is expected to grow annually by 7.16% CAGR during the forecasted
period of 2021-2025
Source: Statista ; YouGovAmerica Ratings Q2 20211 - COCKTAILS
The forecasted liquor revenue per
person is to be
$220.86generated in 2021
According to the Bacardi Holiday Survey 2020,
20% of consumers are now keen
to explore drinks that weren’t on their radar pre-
lockdown including premium versions of their favorite
spirits or others they haven’t sampled before
The impact of COVID-19 has left health at the
forefront of consumers minds. With mental health more important than ever,
functional foods and beverages that support
better sleep, stress reduction and better focus are in demand
As stay at home orders began in U.S. states due
to the COVID-19 outbreak, Nielsen reported a
54% increasein national sales of alcohol for the week ending March 21,
2020, compared to1 year before
Online alcohol sales increased in
the U.S. by
262%in comparison
to 2019
[ ]DID YOU KNOW?Contrary to the popular myth, alcohol intake will not help kill the COVID-19 Virus...
FUN FACTTHE MARKETCOVID-19 IMPACT
2 - COCKTAILSSource: Bacardi's Top 5 Cocktail Trends 2021 ; Jama Network, Changes In Adult Alcohol Use During Covid-19
Pandemic In the U.S. 2020 : Perfumer & Flavorist T. Hasegawa Releases Functional Food & Beverages Trends Report
# 1OLD FASHIONED
It has been the kingof cocktails for 7years. In 2020, 23%of bars said theAmerican whiskeydrink was their topseller.
# 2NEGRONI
The Negroni has beenthe runner up to theOld Fashioned. 22%of bartenders said itis their most likelydrink to serve.
# 3DAIQUIRI
The Daiquiri is the topcontender for rumliquor, this classicwhite rum & lime drinkis one of the mostanticipated serveddrink.
# 4DRY MARTINI
The Dry Martini is thepurist of gin cocktails.Just under half of thebars said it wasalways in their top 10of cocktails served.
# 5MARGARITA
Margaritas are rankedtwo places higherthan last year. It is inthe top 10 of 46% ofbars and a best sellercocktail for 17% ofbars.
THE MARKETGLOBAL TOP 5 COCKTAILS
3 - COCKTAILS Source: Drinks International, World’s Best-Selling Classic Cocktails 2021
HENRY’S ROOFTOP BARMANHATTAN, NEW YORK
TIKI-TI COCKTAIL LOUNGELOS ANGELES, CALIFORNIA
SERENA ROOFTOPMIAMI, FLORIDA
THE LAUNDRY ROOMLAS VEGAS, NEVADA
THE BANG BANG BARSAN ANTONIO, TEXAS
THE MARKETU.S. MOST POPULAR BARS
4 - COCKTAILS Source: Yelp 2021
While socializing forced outsideand most bars shut down, 2020has provided us with convenientready-to-drink (RTD) cocktails.There is a wide selection ofcanned cocktails, hard teas &lemonades, margaritas, moscowmules, etc. The global RTDmarket is project to grow at aCAGR of 6.1% during theforecast period 2021-2025.
MALIBU SPLASH
MIAMI COCKTAIL CO.
TRULY’S HARD SELTZER LEMONADE
LIQUOR TRENDSCANNED COCKTAILS
5 - COCKTAILS Source: Mordor Intelligence 2020
[ ]DID YOU KNOW?36% of drinkers say making cocktails at home requires too much effort.
- Mintel White Spirits Report
FUN FACT
LIQUOR TRENDSHARD SELTZER VENTURE
6 - COCKTAILS
MICHELOB ULTRA
ORGANIC SELTZER
SEAGRAMS HARD SELTZER
JOSE CUERVO PLAYAMAR COORS SELTZER
BUD LIGHT
HARD SELTZER
With hard seltzers being all therage right now, many liquorbrands from beer to tequila havehopped on the band wagon andcreated their own - ranging in alldifferent flavors.
NEON ZEBRA
Brands that offer sparklingwaters or sodas have recentlyjoined the liquor industry.Ranging from hard seltzers tocanned cocktail mixers.
A new line extension for Pepsi co has a varietyof different flavor cocktail mixers.
SPINDRIFT
SPIKED
Popular sparklingwater brand,Spindrift launchesspiked sparklingwaters. They areclean beveragesthat are ultra-delicious, lowalcohol and madeonly from realingredients.
SPARKLING ICE SPIKED ARIZONA SUNRISE
LIQUOR TRENDSLIQUID COURAGE
7 - COCKTAILS
Health and wellness remain at theforefront of people’s minds.Consumers under the age of 35are interested in alcoholic optionsthat are healthier. This trend isexemplified by the rise of hardseltzers. Well-known brands likeWhite Claw are making evenhealthier alternatives to theiroriginal beverages and others areexploring 0 sugar and low calorieoptions.
NUDE
Sugar free, sweetener free, carb-free,contains all-natural flavors and only100 calories per serving.
PULP CULTURE HARD PRESSED JUICE
Better for you booze: functional formulas,99 calories, zero sugar, immunity boosting.
PINACLE
Light & Ripe
LIQUOR TRENDSLOW-TO-NO
8 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021
@stylishlysober
Alcohol-free bar, located in Green Point, NY.
Consumers are looking toexperience alcohol-free optionswhile still being able to enjoynew sophisticated, high qualitybeverages that still taste great!This trend has been driven bysocial media influencers and theemergence of alcohol-free bars.Popular bars & restaurants arebeginning to adapt and offeralcohol-free versions of theirtrendy cocktail beverages. TÖST
Katie Brunsdon 30 year old London lifestyle blogger “through sober eyes.”
GETAWAY
LIQUOR TRENDSSOBER CURIOUS
9 - COCKTAILS
Floral & herbal flavors arebecoming the latest favorite foryounger Gen Z consumers. Theselighter flavors have grown over200% on U.S. menus from 2015-2019. Liquor brands are alsotaking cues by expanding theirofferings to include more naturalflavors to fit with consumerslifestyle desires.
KETEL ONE BOTANICAL
SVEDKA PURE INFUSIONS GREY GOOSE
ESSENCES
LIQUOR TRENDSBOTANICAL INFUSIONS
10 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021
[ ]All the brands are doing it
CHECK IT OUT
It’s no secret like many otherconsumer product categories,popular liquor brands are alsotapping into the seasonal andlimited edition positionings. Enjoyyour favorite liquors with a twist!
CIROC
Summer Citrus
CAPTAIN
MORGAN
Orange Vanilla Twist
BUD LIGHT SELTZER
Bud Light Seltzer launched anexclusive limited edition Out OfOffice variety pack. Win itthrough their contest as part oftheir #TasteTimeOff Campaign.
BAILEYS
Pina Colada
LIQUOR TRENDSLIMITED EDITIONS
11 - COCKTAILS
[ ]Hottest Spring & Summer Limited Edition Flavors
CHECK IT OUT
LIQUOR TRENDSSIP LIKE A STAR
12 - COCKTAILS
CACTI BY TRAVIS SCOTT
In recent years, more andmore celebrities are creatingtheir own alcohol brandsthat rival with some of thebest selling bottles in liquorstores.
818 TEQUILA
BY KENDALL JENNER
KING ST. VODKA BY
KATE HUDSONSKINNYGIRL BY BETHENEY FRANKEL ONDA BY SHAY MITCHELL
Flavor and fragrance trends often intersect withone industry inspiring the other. Today forexample, we can see classic foods & beveragesinfused with fresh botanicals that have been usedin perfumery for centuries. Respectively, on thefragrance side an influx of fine fragrances, candlesand personal care launches reference a variety offoods & beverages.
Linking fragrance to the food & beverage evokesemotion and creates different experiences.Fragrances can also bring you to past memories,even to the nights you cannot remember.
Drink-inspired fragrances offer consumers with asense of familiarity to their favorite cocktail whilehaving it delivered to them in a new way.
SCENTED INDUSTRYINFLUENCES
13 - COCKTAILS
NORTHERN LIGHTS
Spirit JarsREWINED
Cocktail CollectionSTOELZLE X KILIAN
The Liquors Collection
SCENTED INDUSTRYCOCKTAIL COLLECTIONS
14 - COCKTAILS
Bourbon Vanille
VOLUSPA
Bourbon & Oak
CREMO
BELLINI
White Strawberry Bellini
*YCC
Grapefruit Mimosa
DRY BAR
MOJITO
Citrus MojitoHOMEWORX
MojitoOH.SO
BOURBON GIN & TONIC
Gin & TonicVINEYARD
CANDLES
Juniper TonicOLIVINA
MEN
MIMOSA
PomegranateBellini BlushVITABATH
Seaside Mimosa
WOODWICK
Dark RumMALIN+
GOETZ
MOSCOW MULE
Frosted Moscow Mule
BBW
Moscow Mule JULIETTE
HAS A GUN
VODKA
Vodka JONATHAN
ADLER
Vodka OnThe Rocks
KILIAN
MARTINI
MartiniDEMETER
SunshineGuava-tini
*BBW
Birchwood BrandyCHESAPEAKE
BAY
Bizarre BrandyMOLTON
BROWN
SCENTED INDUSTRYMARKET PRODUCTS
15 - COCKTAILS
RUM
BRANDY
Jazz ClubMAISON
MARGIELA
L E GE ND
*YCC = YANKEE CANDLE COMPANY
*BBW = BATH & BODY WORKS
Reimagine your cocktail sippingexperience with Sozio’s drink-inspired fragrances. It may be 5o’clock somewhere and luckilythese scents can be enjoyed duringall hours of the day!
MEET ME A T T HE BA R
EARLY BIRD
8:00 AM – 2:00 PM
HAPPY HOUR
3:00 PM – 7:00 PM
LATE NIGHT SNACK
8:00 PM – 12:00 AM
FRAGRANCESSOZIO COLLECTION
16 - COCKTAILS
EARLYB IRD
These drink inspired fragrances pair great during your morning brunch or afternoon day drink.
8:00 AM – 2:00 PM
17 - COCKTAILS
I N G R E D I E N T S
2 oz. iced vodka
½ oz. ginger beer
Splash of orange juice
Garnished with citruses
Cit
ru
s |
Fru
ity
I N G R E D I E N T S
2 oz. champagne
1 tsp. sweet sugar
¼ cup peach puree
Splash of raspberry juice
Fru
ity
|
Cit
ru
s
W H I T E P E A C H
B E L L I N IS Z U S M 0 0 1 1 7 8
I N G R E D I E N T S
1 oz. vodka
1 ½ oz. tomato juice
¼ tsp. black pepper
1 full celery stalk
Aro
ma
tic
|
Gre
en
S P I C E D
B L O O D Y M A R YS Z U S M 0 0 1 1 7 7
S U N S H I N E
M O R N I N G M U L ES Z U S M 0 0 1 1 7 6
EARLY BIRD
18 - COCKTAILS
3:00 PM – 7:00 PM
HAPPYHOUR
Kick back with some of your friends and enjoy these classic happy hour and dinner cocktails
with a twist.
19 - COCKTAILS
I N G R E D I E N T S
2 oz. vanilla bourbon
1 oz. citrus bitters
¼ oz. sweet syrup
8 crushed mint leaves
Aro
ma
tic
|
Cit
ru
s
I N G R E D I E N T S
2 oz. white gin
2 oz. ginger beer
½ oz. cucumber club soda
1 mint sprig
Cit
ru
s |
Sp
icy
G I N ( G E R )
T O N I C F I Z ZS Z U S M 0 0 1 1 8 1
I N G R E D I E N T S
1 ½ oz. silver tequila
½ oz. fresh lime juice
2 watermelon slices
Sea salt for the rim
Fru
ity
|
Fre
sh
P I N K W A T E R M L O N
M A R G A R I T AS Z U S M 0 0 1 1 8 0
S W E E T M I N T
J U L E PS Z U S M 0 0 1 1 7 9
HAPPY HOUR
20 - COCKTAILS
8:00 PM – 12:00 AM
LATENIGHT SNACK
Your guilty pleasure, these gourmand notes are the perfect addition to your favorite liqueurs.
21 - COCKTAILS
I N G R E D I E N T S
1 ½ oz. Irish cream whiskey
1 oz. vanilla cream
5 whole strawberries
1 tbsp. granulated sugar
Go
urm
an
d |
Fru
ity
I N G R E D I E N T S
2 oz. amaretto
½ tbsp. brown sugar
½ tsp. vanilla
1 ½ oz. black cherry juice
Fru
ity
|
Go
urm
an
d
B L A C K C H E R R Y
A M A R E T T OS Z U S M 0 0 1 1 8 4
I N G R E D I E N T S
2 oz. chocolate vodka
½ tbsp. caramel syrup
1 oz. vanilla cream
Pinch of nutmeg & cinnamon
Go
urm
an
d |
Orie
nt
al
W H I P P E D
C H O C O L A T E M A R T I N IS Z U S M 0 0 1 1 8 3
S T R A W B E R R Y
C R È M E W H I S K E YS Z U S M 0 0 1 1 8 2
LATE NIGHT SNACK
22 - COCKTAILS
Latin & North AmericaSozio Inc
51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944
contact@jesozio.com