Post on 05-Jun-2015
description
# M
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persona’s playing the games to innovate!
Frits Oukes
persona’s playing the games to
innovate
sneak preview PARTS 1 - 4# M
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when you look around,what triggers you?
museum of the future
Get out of the buildingSteve Blank
we know!
sure?
games to innovate
the power to bring new added value
to the worldsomething new
which is adopted and
talked about with others
if it is not new to you, when you do not adopt it, and you don’t talk about it, than it is no innovation!
what makes the game to innovate
so hard?
Research shows:
- focus- knowledge and skills
- structure- reality of the world:
persona’s
persona’s playing the games to innovate!
PART 1 PRIORITY, to add value
PART 2 OPENING THE CONTAINER games to innovate
PART 3 LATER? There is already so much available?
PART 4 ITPS, It’s the process stupid
PART 5 OUR BRAIN, how assumptions lead to self-deception
PART 6 PURPOSE AND PRINCIPLES, getting things done!
PART 7 ON THE ROAD!
improvement systemsuggestion system
new venture teamsopen innovation
lean startup|incubator labcustomer co-creation|design thinking
rapid design co-creation
strategies to innovate?
what do they tell us?
As many executives know from their own experience, organisations
depend on people, not systems.
Innovations fail by assumptions of people instead of the real data from
the field!
work and reality?
...because how individuals look at
the world, is critical to the way
they learn, adopt and develop new
added value
performance to innovate?
Derived from ‘Creating paths of change’W. McWhinney, Webber, Smith and Novokowsky (1997):
Innovation begins with your look at the world:
innovations and reality?
point-of-view or weltanschauung:
humeurfour windsarchetypes
realities
look at the world!
From Will McWhinney (1997)
social
realities!mythic
unitary
From Will McWhinney, Creating paths of Change (1997)
sensory
social
realities and beliefs!mythic
sensory
unitary
EventsMaterial things
Objects ResourcesSensuality
ExperienceBehaviour
FactsAction
Data
From Will McWhinney, Creating paths of Change (1997)
social
realities and beliefs!
mythicunitary
sensory
PoliciesRules
TheoryTruth
PrinciplesBelief systemsClarificationsAssumptions
From Will McWhinney, Creating paths of Change (1997)
social
realities and beliefs!
unitary Mythic
sensory
VisionIdeasOpportunitiesCreationsDreamsInspirationSymbolsMeaningsMetaphorsInventions
From Will McWhinney, Creating paths of Change (1997)
unitary
realities and beliefs!
mythic
socialsensory
What mattersPreferencesAppreciation Feelings WantsMotivation Attitudes ValuesPurposesEthics
From Will McWhinney, Creating paths of Change (1997)
social
realities!mythic
unitary
sensoryFrom Will McWhinney, Creating paths of Change (1997)
sensory
socialfeelingsby intentionfully accept change
realities!mythicideasby creationeverything was and is as I will it
unitarytruth
by formno basic change
sensoryfacts
by precedenceno uncaused change
most real for youhow things usually happenaccepting change
...running the lean games to innovate!
what can we learn from:
visual thinkingcombinatoric innovation
design thinkingcreating paths of change
visual thinking
combinatoric innovation
social space
virtual spaceprocess space
physical space
design thinking
? ?
social
realitiesmythicunitary
sensory
Derived from Will McWhinney (1997)
?
?
?
social
modes to play
mythicunitary
sensory
assertive
evaluative
anal
ytic
emergent
inven
tivein fluence
From Will McWhinney (1997)
what if we combine:
visual thinkingcombinatoric innovation
design thinkingpaths of change
they tell the same!
they refer to the same process!
allthough from a different perspective
and yes, reality is hard
it needs boundaries
PART 4:
ITPS
it’s the process stupid!# M
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# M I N D S H I F T
...personas playing the games to innovate!
Frits Oukesfrits.oukes@redmerito.nl
nl.linkedin.com/in/fritsoukes@FritsOukes #mindshift
+31 6 29 576 884
WHY?: ...surprise your customer!