Post on 16-Jan-2017
LexisUp: MILLENNIALS & FOODCapturing Millennials’ food trends
Millennials are health conscious and increasingly looking for wholesome food…
In fact over half of Millennials, as alternative to refined white sugar, prefer…
&59%
BROWN
SUGAR 52%
HONEY
Millennials opt to a healthy lifestyle and show a preference for organic and natural food…
30%Total Sample
30% 17
%
As a matter of fact, they less frequently use artificial sweeteners…
Adult Population
Millennials
ARTIFICIAL SWEETENER
…whilst they consume more and more natural sweeteners, such as Stevia…
39%Millennia
ls 29%
STEVIA
Adult populati
on
In terms of food choices, Millennials are early adopters and open-mindedto different culinary cultures…
…and they are likely to consume maple syrup and more familiar with amasake than previous generation…
4%Millenni
alsVS. 1%Total
15%Millennial
sVS. 9%Total
Considered a tasty alternative to
traditional sweeteners, fitting new and different culinary cultures
Sought after and sophisticated ingredient, able to get
interest and curiosity…
Perceived as innovative and
trendy, predominantly popular among
health conscious women
Stevia, Amasake and Maple Syrup are in tune with Millennials’ food trends
STEVIA AMASAKE
MAPLE SYRUP