Post on 15-May-2015
description
T h e s e c o n d w a v e o f a n e w a n n u a l r e p o r t p r o f i l i n g 2 0 s o m e t h i n g s
Relationsh ip
study 2.0
9000 buzzSpotters®
male 35%
female 65% 70
9 Par tic ipa n ts
Who was Involved?
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709 members of our buzzSpotter® network participated in th is survey, the first in a new annual series on 20someth ings.
This network is used as a resource for ethnographies, focus groups, personal
interviews, immersion experiences, surveys, and polls.
Overall, this panel is composed of trend influencers, and represent all of the “tribes” we have identified, which
include: independents, preppies, techies and alternatives.
Launched 1.26.12
1,249 attempts
Fielded online
Closed 1.29.12
The majority of participants are from these states.
STATS BY STATE AND PERCENTAGE >>>
location
buzzmg.com
NY#21%#
CA#13%#
IL#9%#GA#
5%#PA#5%#
FL#5%#
Rest#of#USA#42%#
The respondents ranged in age from 20 – 29 years.
AGE
20#;#22#YRS,#26%#
23#;#25#YRS,#29%#
26#;#29#YRS,#45%#
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ethnicity
66% 15%
7% 8%
1% 3%
white black
Asian
Latino
American Indian other
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Sexual Orientation
83% 5%
heterosexual
homosexual
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More 20Someth ings are starting to consider themselves bisexual and not just h omosexual�
12%
bisexual
38%
45%
9%
1%
associates
Bachelor’s degree
Level of education
7%
H.S. diploma Masters
Ph.D
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Even th ough some recent trends suggest that Millennials are reth inking the need for h igher education, or results sh ow that just 7� h o ld on a h igh sch oo l diploma.
ARE YOU IN A RELATIONSHIP?
12%
14% 46%
22% single
SERIOUS relationship
dating
married
5%
It’s Complicated
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20Someth ings are involved in serious relationsh ips, but aren�t getting married. The idea of what it means to be committed is changing.
Are you happy in your
relationship?
24% 16%
28% 29%
happy satisfied
unsatisfied Extremely happy
3%
Very unhappy
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Whether or not they decide to get into a relationsh ip our 20Someth ings seem to be happy with their ch oices�
I choose someone to
date thinking about…
46%
6%
Just having fun
My future
39%
This phase of my life
buzzmg.com
9%
The moment
Our study sh ows that the period of dating for fun or temporary satisfaction has passed for the large majority of our 20someth ings.
How do you define a
committed relationship?
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�When both parties are investing their time, energy and effort into making the relationsh ip work. There are no outside factors. Its just you and them. Monogamy is essential. �
�Only dating one person. It means not cheating on that person or betraying them in any way such as seeing someone else beh ind their back and having a physical or emotional connection to someone other than your partner..�
�My idea of a committed relationsh ip is when the two individuals are only dating each other and include each other in almost every aspect of their lives.�
A relationsh ip agreed upon by both parties involved. One wh ich will lead to a permanent situation of staying together for a lifetime, or marriage.
When is the
Righ t Time�
Living together
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2% 14%
33%
24%
13% 14%
After 3 months of
dating
After 6 months of
dating
After 1 year of dating
After a few years of
dating
After you get married
Unsure
Is marriage
2% 5%
Not important
It means nothing to me
47%
Important but not
everything
buzzmg.com
46%
It is very important to
me
That Important�
Marriage is still very important to our 20someth ings alth ough half of the 93� don�t consider it to be extremely important�
How do you feel about abortion?
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8%
23%
46%
23%
It is absolutely wrong
I am generally against it but there are some exceptions
I think it is a personal matter for each person to decide alone
I think people should be able to have an abortion in a safe environment
Regardless of their personal opinions, only a mere 8� of our 20someth ings feel that abortion is absolutely wrong�
Are you open to religions
different than yours? 4%
3% Only if they convert Absolutely not
48% Yes But, it
Depends on how different
buzzmg.com
45%
yes
Religion is not someth ing that will be keeping th is generation of 20someth ings apart. 93� are willing to date someone who has a different faith .
Religion#
Personal#Dme#
Friends#
Family#
School#/#Career#
RelaDonship#1
11 1
1
5
4
2
2
2
2
22
What is most important to
you?
Religion is overwhelmingly the least important to our 20someth ings, with 66� of them ranking it last in order of importance.
4
3
3
3
33
4
4
5
4
4 5
5
5
6
5
6 66
6
6
How much influence do
friends & family have in your
relationship? 11%
13%
38%
The right amount
little
zero
34%
alot
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5%
Too much
Only sligh tly less than a quarter of our 20someth ings are not influenced heavily by their friends and family, proving h ow important their roles are.
Where are you meeting each
other?
2%
21%
21%
Bar/club
hobbies
religion
14%
work
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28%
school
online
14%
With a pretty even distribution, we learned that 20someth ings are meeting each other almost everywhere they go.
How do you feel about
online dating?
17% creepy
56% Never tried, but open to
it
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27% Love it
83� of our 20someth ings are open to online dating, giving them more opportunities to date and meet new people than before.
internet
;;;;>#
47%
23%
college
High school
9%
21+
21% Middle school
No 16%
Yes 84%
When was your first
experience?
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Are you sexually active?
This generation is no longer waiting until co llege to engage in sexual activity with 68� having their first experience before entering co llege.
0 4%
1 to 4 37%
5 to 8 28%
9 to 12 14%
13 to 15 5%
15+ 12%
How many SEXUAL
partners have you had?
59� of our 20someth ings have had at least 5 partners and 31� have had at least 9�
How often do you engage in
safe sex?
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Always
Usually
Sometimes
Rarely
Never
N/A
49%
30%
9%
4%
2%
6%
Nearly 80� of our 20someth ings said they are always or usually responsible when engaging in sexual activity.
Have you ever been tested for an std?
22%
n/a 4%
no
buzzmg.com
74%
yes
They are also being proactive and making sure they are aware of their sexual health, with 74� reporting they have been checked for STDs.
One night stands?
30%
maybe 14%
no
buzzmg.com
56% yes
It is not unlikely that our 20someth ings will change partners often with 70� of them having had or potentially will have a one nigh t stand.
HAVE YOU HAD A Same sex
experience?
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Yes No, but I would like to
No
28%
8%
64%
Only 36� of our 20someth ings are interested in having a same sex experience or have had one, wh ile 64� are not interested at all�
Do you want to cheat?
3%
yes
15%
possibly
buzzmg.com
82% no
Our 20someth ings do not feel the need or desire to cheat with 82� stating that they were not interested in cheating.
Have you ever actually cheated or been cheated
on?
37% no
buzzmg.com
63%
yes
However, 63� have either cheated or been cheated on in the past.
Does your mate hold you
back?
6%
yes
buzzmg.com
94% no
Our 20someth ings do not feel held back, whatsoever, by their significant others.
Are you dependent on
your mate?
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Yes , sometimes too
much
Yes, but just the right amount
No, not at all N/A
14%
51%
27%
9%
They do h owever, look to their partners for support and encouragement, with 65� stating they are dependent upon their mates.
How often do you spend time
together?
15%
2%
24%
2-4 days a week
Once a week When we have
time
23% 4-5 days a week
buzzmg.com
36%
everyday
Alth ough our 20someth ings are very busy, 60� of them still find at least 4 to 5 days per week to spend time with their partners.
KEY FINDINGS
Our respondents don�t find happiness in marriage just yet. They are happy to be in a partnersh ip and a serious relationsh ip, but marriage isn�t necessarily the end goal.
Our respondents are sexually active, and protecting themselves most of the time. They understand the importance of being safe, they just don�t always practice safe sex.
Our 20someth ings believe in balance. Being personally happy and fulfilled independent of their partner is a priority. They believe their partner makes their life better, but do not find all of their joy through their relationsh ip.
UP NEXT…
FAITH. Our next wave will focus on Millennials and faith . We know that they are less influenced and less involved than their parent�s generation. We�ll explore these trends further with a group of Millennials.
F INANCES. We know that for the most part, Millennials are employed, but h ow are they spending their money� What matters most�
POLITICS. With the Presidential Election looming, we�ll have our eye on candidates and talk to Millennials about their November predictions.
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Suite 1810 Philadelphia, PA 19102
215.399.5679 www.buzzmg.com
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