// branding for professional services.// branding for professional services.

A GREAT BRAND SPEAKS VOLUMES. Our Approach to Branding & Positioning

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

About Miles Design: We are an award-winning branding firm, specializing in branding and design for professional services firms.

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Industries Served: High Expertise / Architecture / Software / Legal / Consulting / Engineering / Biotech

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Sample Client List:AIT Labs / RJE Knoll / Ratio Architects / Big Brothers Big Sisters / Indy Chamber / ExactTarget / Bose McKinney & Evans / BSA Lifestructures / BlueLock

// branding for professional services.// branding for professional services.

LEVERAGEYOUR STRENGTH. Our Branding Process // Bold Brand™

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Why Rebrand?Our brand is losing relevance and is outdated.

We have new partners, products, or services.

Our expertise is not understood by the market.

Our team is not on the same page.

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Our Process: Bold Brand™

Guiding a unified, consistent brand roll-out:

Discovery Strategy Positioning Identity Delivery

Stakeholder Meeting

Client Interviews

Internal Surveys

Business Objectives

Audience

Competition

Deliverables

Our Market Category

Who We Are / Aren’t

What We Believe

How We’re Unique

Bold Brand Essence

Elevator Speech

Black & White Logo

Full Color Logo

Alternate Usage

Stationery Package

Standards Guide

Internal Protocols

Marketing Collateral

Print Production

Online Tools

Roll-out

Registering TM/SM*

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Phase 1: Discovery- Exploring differing points of view

- Considering possibilities

- Thinking big

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Phase 2: Strategy- Who are your clients? What do they want?

- Who is your competition?

- Why should you matter?

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Positioning:- What is your niche?

- What makes you unique?

- What are your brand values?

- What is your elevator pitch?

// branding for professional services.// branding for professional services.

Service Profile: A short listing of the most

striking characteristics of your service.

Client Profile: Qualities that outline the

general profile of your target audience.

Client Benefit: Explains the key benefit

(or benefits) derived from the product or

service’s profile?

Service Benefit: What benefits are most likely to be felt by your prospective audience?

Bold Brand Essence: This is the sweet spot

where the unique elements of your brand intersect. It will be precise statement pinpointing the core of your Bold Brand.

It is the shortest, cleanest description of who you are.

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Identity:- A logo is an identifier, not a description - The identity is informed by the positioning - Must work large and small, black and white - Standards Guides insure consistent use

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Delivery:- Website, collateral and other elements

- Launch of the new brand

- Email, SEO, Social Media

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Brand Identities:

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

Brand Identities:

®

// branding for professional services.// branding for professional services.

BUDGETS AND PRICING - Fixed pricing for branding packages

- Retainer for ongoing work

- Set goals, track stats and progress

BOLD BRAND // Our Approach to Branding & Positioning

// branding for professional services.// branding for professional services.

josh_signature.pdf 7/9/07 12:04:34 PM

Thank you.Client references available upon request.

Josh Miles, Principal Miles Design LLC - Indianapolisjosh@milesdesign.com 317.915.8693 ext. 1 http://www.milesdesign.com