Mid-America Regional Council

MARC is the nonprofit association of city and county governments and official metropolitan planning organization for the nine-county Kansas City region.

Online Community Panel

Advantages: An engaged, secure community we can use for

ongoing discussion, feedback and insight. A combination of quantitative and qualitative

research, with three-way communications. Iterative learning through deeper discussions

over time.

Vendor and Platform

Community Pulse

Primary Objective: To advance MARC’s understanding of public expectations and opinions with regard to planning, funding priorities, service delivery and public opinion on emerging regional issues.

www.community-pulse.com

Panel Demographics

County and zip code Age range Education Gender Marital status/children Race/ethnicity

Own or rent home Employment status Commuting habits Household income range Top three community

issues

Panel Activities

Introduce yourself — meet the moderators Quick polls each month Monthly survey and/or discussion activities

First Activity

Describe our current transportation system in one word.

Iterative Learning

Reports & Analysis 1. Topline Report 2. Verbatim Report

Cost is the main reason why I do not currently have a solar array.

It is too expensive. We would love to do it, but the up-front costs are too much.

Not allowed in my subdivision.

I don't know where to get a solar array or how to connect it into my power grid.

3. Cross Tabs Breakdown by age, gender, income and county for each question

Reports & Analysis 4. Infographic summary and analysis

Next Steps

Expand to include other MARC programs Develop pricing structure/menu Roll out to local governments Replicate in other regions