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MID-AMERICA REGIONAL COUNCIL
BROADBAND STUDY
Regional Technology Planning Team Report
September 14, 2011
MID-AMERICA REGIONAL
COUNCIL
BROADBAND RESIDENTIAL NEEDS STUDY
Survey mailed May 2011
4000 homes randomly sampled.
410 returned surveys / 10.25% response rate
400 returned surveys analyzed
Provides margin of error of ± 5 percentage points
RESIDENTIAL STUDY BACKGROUND
RESIDENTIAL STUDY: WHO RESPONDED ?
NOTE: 3.25 % OF RESPONDENTS DID NOT INDICATE OR
INDICATED A COUNTY OUTSIDE THE REGION AS THEIR
COUNTY OF RESIDENCE
County Frequency % of total
respondents
County pop as % of MARC
Region Population
Cass 27 7% 9%
Clay 71 18% 20%
Jackson 239 62% 61%
Platte 43 11% 8%
Ray 7 2% 2%
RESIDENTIAL SURVEY: WHO RESPONDED ?
52%
73%
7%
35%
84%
43% 13%
89%
61%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gender Race Residence Kids Home
Note: Remaining % is non-response
Female
Male
White
Other Urban
Rural
Yes
No Rent
Own
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Income of surveyed HH > Median HH income of the region
(29% did not respond to income question)
County Median Household
Income (Census)
Cass 59,226
Clay 57,983
Jackson 45,798
Platte 65,877
Ray 51,321
MARC Region 56,042
Missouri 45,149
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND
INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND
WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT HOME ?
1% 4%
9% 14%
72%
4%
16%
34%
19% 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
% HH with Computer % HH with BB or HSI at home
Computer trend line Internet trend line
RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
1%
2%
2%
2%
3%
11%
30%
54%
0% 10% 20% 30% 40% 50% 60%
Satellite
Other
Don't Know
Dial-up
Cellular BB
Fixed Wireless
DSL
Cable
Types of Internet Access at Home (n=362)
APPLICATIONS (RESIDENTIAL)
18
19
19
20
22
28
31
34
34
47
51
66
68
70
71
74
88
92
0 20 40 60 80 100
Take class or do homework
Sell online
Share something online that you created
Home-based business
Look for a place to live
Contribute to a web site or blog
Play online video or games
Work from home
Look for job online
Visit state or local Gov. sites
Watch TV or other videos
Social networking site
Buy online
Health or medical information
News or politics
Online banking
Information to buy services and products
Keep in touch with friends and family
RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
44%
26%
12%
9%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Very Important
Important
Somewhat Important
Not at all important
Don't know
MID-AMERICA REGIONAL
COUNCIL
BROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY BACKGROUND
Online survey available from:
March 2011 to September 2011
47 local businesses responded (as of 09/12)
17% were satellite offices
40% had satellite locations
32 questions about broadband or high-speed
Internet services in the Mid-America region
BUSINESS STUDY – RESPONSES BY COUNTY
County Frequency
Percentage of
Total
Respondents
Percentage of
Total Number of
Businesses
Cass 4 9% 2%
Clay 6 13% 18%
Jackson 32 68% 67%
Platte 2 4% 7%
Ray 2 4% 1%
EMPLOYEE BUSINESS SIZE
1 – 4 33%
5 - 25 33%
26 – 100 22%
101 to 500 9%
501 to 750 0%
751 – more 4%
Percentages are rounded
BUSINESS CLASSIFICATIONS
3%
5%
8%
5%
8%
26%
3%
3%
21%
13%
3%
3%
Accommodation and Food Services
Agriculture, Forestry, Fishing and…
Arts, Entertainment and Recreation
Educational Services
Finance and Insurance
Health Care and Social Assistance
Information
Manufacturing
Professional, Scientific and Technical…
Public Administration
Transportation and Warehousing
Utilities
CURRENT INTERNET PROVIDER (N=31)
94% of respondents have internet access at their business
Two respondents indicate broadband service was not available
Another two respondents stated that internet service was too expensive
10%
3%
3%
6%
10%
3%
3%
3%
3%
6%
6%
3%
32%
Windstream
Verizonwireless
UMKC
Time Warner Cable
SureWest Communitcations
Sprint
LightEdge
Hughes NET
Hospital intranet
Comcast
CenturyLink
AT&T U-verse
AT&T
TYPES OF INTERNET CONNECTIONS
55% did not know their speed
3%
3%
14%
29%
6%
17%
14%
3%
37%
Dial-up Line - 56 Kbps or Less
Satellite Broadband
Fiber to the Premises
DSL
Fixed Wireless
Cable Modem
Mobile Wireless (Cellular Aircard)
Frame Relay/Fractional T-1 (i.e.,…
T-1
BROADBAND SERVICE RATINGS
Services Very
Satisfied Satisfied Dissatisfied
Very
Dissatisfied
Don’t
Know/Not
Applicable
Response
Count
Cost of
internet/network
service 6% 44% 27% 6% 17% 34
Speed of the on-line
connection 9% 56% 12% 20% 3% 34
Billing practices of
your provider 3% 76% 3% 0% 18% 34
Reliable access to the
Internet 12% 70% 9% 6% 3% 34
Training and technical
support 3% 56% 9% 3% 29% 34
Customer Service
Representative’s
knowledge when you
call for service
3% 67% 12% 3% 15% 33
Installation
technician’s ability
and courteousness 12% 62% 0% 0% 26% 25
BROADBAND SERVICE RATINGS
SUPPORTED INTERNET APPLICATIONS
100%
36%
64%
42%
42%
73%
33%
36%
70%
9%
61%
36%
39%
Videoconferencing
File sharing
Internet telephone
E-business
Website applications
Business to business functions
On-line education
Banking
Monitoring functions (energy,…
Research
On-line appointments
On-line customer support
COMMERCIAL BROADBAND ENVIRONMENT
39%
23%
26%
13%
Competitive, severaloptions
Somewhat Competitive,two providers
Not Competitive at All, onlyone provider option
There is not a broadbandoption available that is
suitable for my business.
COST OF SERVICE
17%
17%
27%
0%
23%
17%
Less than $50
More than $50 and less than $100
Between $100 and $200
Between $200 and $300
More than $300 per month
Don’t know how much we pay.
BROADBAND STRATEGIC PLANNING
Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.
It is a large scale, high-level planning exercise
It provides specific guideposts and pathways to better help the region build long term broadband sustainability
Addresses both availability (supply) and adoption (demand) within the region.
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BROADBAND STRATEGIC PLANNING PROCESS
The Strategic Planning process is split into four (4) phases:
Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.
Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.
Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed.
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SWOC ANALYSIS
The definitions of the four (4) SWOC elements are as follows:
Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.
Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.
Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.
Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.
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UNDERSTANDING SWOC
SWOC ANALYSIS
Phase 2: cont’d
The analysis should cover a wide range of issues
including those centered on:
residential, business and institutional broadband
availability and adoption,
whether available bandwidth(s) are sufficient for current
as well as near and long term needs and applications,
potential upgrade and expansion possibilities,
reliability of existing networks,
related matters.
Providers are asked during Phase 2 to present their ideas
on possibilities for advancing the broadband
environment. 33
INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the
following groups:
Library (1)
Local Government (13)
Business & Prof. Serv. (2)
Healthcare (6)
K-12 Education (7)
Environment (1)
Economic Development (1)
Industry & Manufacturing (6)
Community and Social Services (14)
Higher Education (1)
Public Safety (20)
Workforce Development (2)
Energy (4)
SWOC ANALYSIS Voting
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UNDERSTANDING SWOC
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.
In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.
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BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s) Short, medium and long term goals and objectives to boost
broadband adoption and availability.
Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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Additional Discussion
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Connect with us at MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MO
Follow us on Facebook and Twitter
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THANK YOU
FOR YOUR PARTICIPATION IN THE
MID-AMERICA
BROADBAND PLANNING
PROJECT!
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