Post on 05-Oct-2020
Microsoft: Empowering the Future
Rehan Babar | Byron Holcek | Aurora Lumi | Kale Mah-Vierling
Presented to : Julie Zunker & Microsoft
March 2nd 2018
Analysis
Problem
Solution
Impact
How can Microsoft utilize its position
as a thought leader to address local
and global challenges?
What Matters to Microsoft?
What Matters to Microsoft?
Innovation
What Matters to Microsoft?
Corporate Social Responsibility
Innovation
What Matters to Microsoft?
Corporate Social Responsibility
Innovation
Philanthropy
What Matters to Microsoft?
What Matters to Microsoft?
Diversity and Inclusion
What Matters to Microsoft?
Trustworthy Computing
Diversity and Inclusion
30% of the hours
worked globally could
be automated by 2030
Investment in ai 51 million jobs lost by
2028
$15.7 trillion rise in
global GDP
2.3 Million jobs by 2020
Poor media coverage stemming from driver actions as well as low standards for background checks on potential new drivers
Who must we consider?
Uber has long been characterized by a cut throat culture and being results driven, with no regard to costs and local regulatory bodies.
Shareholders Government
Society
14
Automation
Negative Perception
Estimated that
51 Million jobs
will be lost
within the next
decade
15
Skills Gap
Negative Perception
50% of education learned during the first
year of a technical degree will be outdated
by graduation
16
AI Bias
Negative Perception
Women are 33% more likely to be shown when
searching a picture of people cooking
Screengrab: Kate Crawford’s “The Trouble With Bias” at NIPS 2017
17
Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
18
Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
19
Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
DigiGirlz
One Billion Rising
Sit With Me
20
Microsoft is Helping
Negative Perception
Skills Development Inclusiveness Community Partnerships
Career Pathways
Skillful Initiative
LinkedIn Learning
DigiGirlz
One Billion Rising
Sit With Me
Career Pathways
Skillful Initiative
LinkedIn Learning
Education
Perception
Mandatory training for all new
drivers, with regular
refreshers to ensure drivers
are compliant with Uber
policies
How comfortable are you with business using
AI to interact with you?
35% comfortable 65% not
comfortable
95% of the web traffic is
only on the first page of
search results
The first 5 listings of a
web search receive 67% of all engagements
The Gap
Society Microsoft Solutions
“Empower every person and
every organization on the planet
to achieve more”
The Gap
Society Microsoft Solutions
Social Campaign
#TellUs
AI Powered
Social Campaign
#TellUs
AI Powered
Information
Social Campaign
#TellUs
AI Powered
Solutions Information
Social Campaign
#TellUs
AI Powered
Solutions Programs Information
Social Campaign
#TellUs
AI Powered
Solutions Data Programs Information
33
34
35
36
How Will Microsoft Promote This?
Marketing Video
Content Channel Call to Action
Marketing Video
Content Channel Call to Action
Future Focus
Digital Shift
Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
Link to Site
Hashtag
Marketing Video
Content Channel Call to Action
In-Store
Stations
Social Media
Future Focus
Digital Shift
Link to Site
Hashtag
Microsoft.com/TellUs
43
44
SparkHub
SparkHub
Regional Challenges
SparkHub
Entrepreneurial Spirit
Regional Challenges
SparkHub
Entrepreneurial Spirit
Regional Challenges
Seed Grants
SparkHub
Entrepreneurial Spirit
Regional Challenges
Seed Grants
Data Collection
Analysis Advance Connect Transform Impact
Connect Impact by the Numbers
Cost
$8,300,000
Value of Data
$3,900,000
Financial Highlights
Analysis Advance Connect Transform Impact
Connect Impact by the Numbers
Cost
0.26% 2017 Ad. Budget
$3,900,000
Financial Highlights
What is the impact?
Shareholders 1
NPV of $4.40 MM
Brand Reputation
EPS growth
What is the impact?
Society 1
1.6 billion interactions
Skills gap
Positive AI awareness
What is the impact?
Government 1
Economic growth
Safe AI development
Innovation
Implementation Plan
Launch initiative
Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
Risk Analysis What risks may Microsoft face?
Decision
Fatigue
1
Simple &
Engaging
Delivery
2
Lack of Trust
in AI
Increased
Transparency
3
Low
Engagement
Focus on
Prevalent
Issues
Analysis
Problem
Solution
Impact
62
Appendix A - Costs
Negative Perception https://www.microsoft.com/en-ca/store/locations/all-locations https://www.webpagefx.com/How-much-should-web-site-cost.html https://www.cardboardcutoutstandees.com/pricing.html
https://business.twitter.com/en/help/overview/what-are-promoted-trends.html
https://business.twitter.com/en/help/overview/ads-pricing.html
https://thrivehive.com/how-much-does-it-cost-to-advertise-on-twitter/
https://www.cnet.com/products/microsoft-surface-3/
http://ceklog.kindel.com/2012/08/30/retail-pricing-markup-and-margins/
http://www.glassdoor.ca/Salaries/software-engineer-salary-SRCH_KO0,17.htm?countryRedirect=true
https://onemarketmedia.com/video-production-cost-calculator-tool/
63
Appendix B – Hypothetical Social
Media Ad Boost
Negative Perception
https://business.twitter.com/en/help/overview/ads-pricing.html
https://thrivehive.com/how-much-does-it-cost-to-advertise-on-twitter/
https://celeb-brand-agent.com/2015/02/26/how-much-does-a-promoted-tweet-cost/
https://fitsmallbusine
ss.com/how-much-does-facebook-advertising-cost/
64
Appendix C – Value Created
Negative Perception
https://www.techemergence.com/chatbot-comparison-facebook-microsoft-amazon-google/ https://news.vice.com/en_ca/article/j5dkmd/how-much-is-is-your-personal-data-really-worth
https://www.similarweb.com/website/microsoft.com https://www.microsoft.com/investor/reports/ar17/index.html
65
Appendix D – Net Value Add
Negative Perception
https://www.microsoft.com/investor/reports/ar17/index.html
66
Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
67
Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
68
Appendix E – Web Traffic
Negative Perception
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://www.similarweb.com/website/microsoft.com
69
Appendix F – Survey Fear of The
Unknown
Negative Perception
Digital Skills Gap
Diversity Gap
Accessibility
33% “Its never going to know
me and my preference as
well as a human being”
24% “The rise of the robots
and enslavement of
humanity”
10% “Finding that I get on better
with AI than I do with my
friends and family”
5% “Robots uncovering
my deepest secrets”
28% “None of the
above/nothing”
https://www.ciosummits.com/what-consumers-really-think-about-ai.pdf
Where is Microsoft?
Appendix G –
“How to learn
about AI” search
results
Additional Works Cited
1. https://www.accenture.com/ca-en/insight-artificial-intelligence-future-growth
2. https://www.ciosummits.com/what-consumers-really-think-about-ai.pdf
3. https://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-
work-will-mean-for-jobs-skills-and-wages
4. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-
a-step-by-step-guide
5. https://www.mckinsey.com/business-functions/risk/our-insights/controlling-machine-learning-
algorithms-and-their-biases
6. https://www.microsoft.com/en-ca/
7. https://www.microsoft.com/investor/reports/ar17/index.html
8. https://msblob.blob.core.windows.net/ncmedia/2018/02/The-Future-Computed_2.8.18.pdf
9. https://www.technologyreview.com/s/510646/racism-is-poisoning-online-ad-delivery-says-
harvard-professor/
Additional Works Cited