Webbers:Anshul(09BM8010)Srikanth(09BM8049)Sujeeth(09BM8053)Uday(09BM8086)

The World in 140 characters

Blogging

• Blogs as they have shaped into, essentially came into existence in late 1997

• Blogs were basically online diaries

• Over the years, blogs have sprouted into Micro blogging

What the…???

• All about you.BUT….

Keep it short!

• Spread the word!

Micro blogging

Social Heirarchy

Twitter

• “A service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What’s happening?”

• The micro blogging pioneer.

• Started on 21st March 2006.• Become the most used word of 2009!!!

What Do People Tweet About?

• Personal Tweets– Connecting with friends & family– Entertainment

• Professional Tweets– Career development & brainstorming– Networking

• Company Tweets– Customer service, reputation management– News distribution

Social networks feel the tweet-heat!

• Facebook added a status update feature

• Orkut followed in the recent past.

• LinkedIn also has a micro blogging platform that serves its purpose well.

Few other popular Micro blogging sites

• Tumblr• FriendFind• Jaiku• Plurk• Yammer• Google Buzz

Technology Comparison

• Microblogging with– Blogging– Email– Instant Messaging (IM)– Short Message Service (SMS)– Internet Relay Chat (IRC)

Why twitter when we have facebook or orkut

Facebook• If facebook people read you because they

know you.• They want to know about you.

Twitter

• In twitter it does not matter who you are, it only matter what you say.

• It is simple• Home page does not clutter.

Technology Comparison (1)

Text Length Synchronity

μ-blogging 140 characters Asynchronous

Blogging Unlimited Asynchronous

Email Unlimited Asynchronous

IM 300-500 characters Synchronous

SMS 160 characters Asynchronous

IRC 256 characters Synchronous

Methods to access (read) the service

Other methods to update the service

μ-blogging Browser (webpages, RSS), Stand-alone clients, mobile applications

Email, IM, SMS and other mobile applications

Blogging Browser (webpages, RSS) Email

Email Email clients, None

IM Stand-alone clients, browser, mobile applications

None

SMS Mobile applications None

IRC Chat client None

Technology Comparison (2)

How z who

Features

Audience/Reach Friend/ Contact list

Visibility of Contact list

μ-blogging

World, community, group,person (1 – many)

Yes Public to Private

Blogging World, community, group,person (1 – many)

No N.A.

Email Community, group, person (1 – many)

Yes Private

IM Group, person (1 – 1) Yes Private

SMS Group, person (1 – 1) Yes Private

IRC Group, person (1 – 1) No N.A.

Technology Comparison (3)

Mar 2006 Oct 2007 Jan 2008 Sep 2008 Jul 2008Dec 2007 Oct 2008

Overview of the Microsphere

Timeline

Categorizing the Microsphere

Narrow focusNarrow focus Broad Focus Broad Focus

Simple features Simple features

Integrated/Additional features Integrated/Additional features

Google in to mircoblogging

General Uses

Means of communication

General Uses

To see what is going on in the world in real-time

Applications of Microblogging

• Enterprise– External Communication– Internal Communication

• Education– Student-Teacher– Student-Student– Teacher-Teacher

Applications: Enterprise• External Communications

– Branding and Marketing– Networking– Customer Relationship Management (Social CRM)– Direct Traffic and Sales

• Examples:– Zappos (e-commerce footwear shop)– Starbucks (coffee chain)– Sweet Mandarin (restaurant)– Starhub (telecommunications provider)– Guy Kawasaki (alltop.com founder, @guykawasaki)– Kevin Ong (business coach, @drdollars)– Directory of businesses that use Twitter http://twibs.com/

Branding and Marketing

Social CRM

Direct Traffic and Sales

Adapted fromthe book “Twitter Revolution” by Deborah Micek and WarrenWhitlock

Applications: Enterprise• Internal Communications

– Company-wide communication– IT helpdesk

– track internal IT issues– External stakeholder relationship management

– converse with partners, suppliers – Knowledge management

– ask questions, share resources, locate expertise– Presence awareness

– monitor employees– Project management and collaboration

– project team updates

Company-wide communication

Project management and collaboration

• IBM microblogs with BlueTwit

• Internally created service that has its own private messaging and is integrated with Twitter

Applications: Education• Student-Teacher

– Lecture backchannel– Communication and broadcast channel– Collaboration– Grassroots Virtual Learning Environment– Online course

Advantages businesses witness from microblogging

“Twitter Revolution” by Deborah Micek and WarrenWhitlock

• Communication

• Brand visibility and recognition

• Reputation management and improved customer service satisfaction

• Grow your networks

• Attract customers

• Identify and engage influencers

• Search engine optimization

• Monitor trends

• Access to real-time research

• Enhance event experiences

Emerging Research Areas

• Webmail and Microblogging Integration

• Type of knowledge shared in microblogging

• Enterprise Applications and Effects

• Educational Applications and Effects

• Microblogs and Dopamines

Future

• The end of personal privacy?

• The challenge of Facebook and other social networking sites?

• More innovative mash-ups?

• Business intelligence tool?

• Twitter Pro

Future contd…

• Part of business solutions?

• Part of the enterprise?– “Companies without a microblogging system will seem as silly

and disadvantaged in the future as companies do today that say "we don't need Instant Messaging, we have email," or "we don't need email, we have a fax machine."” (Kirkpatrick, 2009)

• The email of the future?

• Citizen Journalism

Twitter to menace Google?

• Realtime Results

• Human filtered

• Trending Topics

References (Images)• Slide background: http://limeshot.com/2008/twitter-backgrounds• Comic: Geek & Poke (2009) Bad Weeds Grow Tall

http://geekandpoke.typepad.com/geekandpoke/twitter/• Tweet bird image: http://www.hongkiat.com/blog/twitter-wallpapers-the-

blue-bird/• Mumbai attack image: Minxuan Lee (2008)• Failwhale image: Yiying Lu http://yiyinglu.com/sc/illustration• Bluetwit interface images:

http://davanum.wordpress.com/2008/12/14/bluetwit-firefox-sidebar-supports-twitter-too/

• Bluetwit users image: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/bluetwit-user-distribution-by-countr-2

• OraTweet image: http://pistachioconsulting.com/oratweet-oracles-enterprise-microsharing-application/

References (Papers)Baker, S. (2008). Big Blue Embraces Social Media. Business Week, May 22,

2008. Retrieved 29 Mar 09, from http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm?chan=technology_technology+index+page_top+stories

Holotescu, C. & Grosseck, G. (2008 ) SERIOUS FUN IN EDUCATION: USING MICROBLOGGING. International Conference on Knowledge Based Organization

Java, A., Song, X., Finin, T., and Tseng, B. (2007). Why we twitter: understanding microblogging usage and communities. In Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis (San Jose, California, August 12 - 12, 2007). WebKDD/SNA-KDD '07. ACM, New York, NY, 56-65

Krishnamurthy, B., Gill, P., and Arlitt, M. (2008). A few chirps about twitter. In Proceedings of the First Workshop on online Social Networks (Seattle, WA, USA, August 18 - 18, 2008). WOSP '08. ACM, New York, NY, 19-24

Kirkpatrick, M. (March 30, 2009) Status.net Could Point to the Future of Business Intelligence. Read Write Web. Retrieved 29 Mar 09, from http://www.readwriteweb.com/archives/statusnet_could_point_to_the_future_of_business_intelligence.php

References (Papers)McConnachie, D. (2009). NASA delves deeper into cyber-space. Technology &

Business. Retrieved 29 Mar 09, from http://www.technologyandbusiness.com.au/broadband-business/Features/NASA-delves-deeper-into-cyber-space.aspx

Paul, R. (2008). Twitter breaks down barriers in the classroom http://arstechnica.com/old/content/2008/03/twitter-breaks-down-barriers-in-the-classroom.ars

Tan, W. (2009). Blogging is so dated - now you twitter. The Straits Times (Singapore), February 5.

Ullrich, C., Borau, K., Luo, H., Tan, X., Shen, L., and Shen, R. (2008). Why web 2.0 is good for learning and for research: principles and prototypes. In Proceeding of the 17th international Conference on World Wide Web (Beijing, China, April 21 - 25, 2008). WWW '08. ACM, New York, NY, 705-714.

Zhao, D. and Rosson, M. B. (2008). How Might Microblogs Support Collaborative Work? Computer Supported Cooperative Work Workshop 2008