Event Overview WebinarJanuary 19, 2017

➢WhatistheMichiganCherrySlurp?

➢Howtogetinvolved

➢PlanningyourSlurp

➢Questions?

WHAT’S ON THE MENU?

What is the Michigan Cherry Slurp?

➢February14,2017➢OnedayeventhighlightingMichigantartcherries➢Who’sinvolved?

• Schoolsandearlychildhoodprograms• Hospitals• Collegesanduniversities• Longtermcarefacilities• Businesses• Otherorganizations

Why February 14th?

• FebruaryisNationalCherryMonth

• CultivateMichigan’s2016winterfeaturedfoodhttp://cultivatemichigan.org/cherries

•Healthierwaytocelebratetheholiday!

How to Get Involved

➢Signupathttp://micherryday.com

➢Organizeanevent

➢Chooseatreat

➢Shareyourplans

➢Followusonfacebook!https://www.facebook.com/MichiganCherrySlurp/

Resources

Step 1: Choose your event

➢Slurp, munch, or chomp➢Cherry,yogurtandgranolaparfait➢Driedcherriesonasaladbar➢Cherrymuffinsorbread➢Cherrysalsa➢Cherrypie

➢Storage&UseTips➢Sourcing informationforbroadline, specialtydistributors andresourcestoconnectwithlocalfarmers➢Recipes!

http://www.cultivatemichigan.org/

Step 2: Find a Source

Step 2: Find a Source

Step 3: Promote Your Event

➢Promoteinyourcommunity➢Invitepoliticiansandcommunityleaders➢Inviteparents➢Sendapressreleasetolocalmediaoutlets➢Socialmediaposts➢https://www.facebook.com/MichiganCherrySlurp/

Step 3: Promote Your Event

➢Shareyourstorywithlocalmedia

➢Writeastoryforyournewsletter

➢Shareonfacebook,twitter,instagram

➢Takeavideooftheslurp

Step 4: Celebrate!

➢Sendphotosandstoriestoart@cherrycapitalfoods.com

➢Photosandvideostobesharedonsocialmedia,photomontage,andotherpromotion

➢Whathappensafter?

Step 4: Celebrate!

Questions?

Forquestionsaboutcherrysourcing

KellyLivelyKelly@cherrycapitalfoods.com

ForquestionsaboutCultivateMichiganorforsupportinplanningyourSlurp

LindseyScaleraLindsey@ecocenter.orgAbbyHarperharperab@msu.edu