Post on 01-Jul-2015
description
MeetMichelle Cook aka
Marketing Professional
Table ofContentsThe Past...--------------------------------------------Lifelong LearnerMy educational history
Lifelong LeaderMy leadership roles
Personal AssetsMy passions, strengths, & skills
Work ExperienceMy corporate, community, & campus work
The Present...--------------------------------------------Michelle’s PurposeMy 8 Cylinders of Success
My Greatest AchievementMy best work to date
Other Work I’m Proud OfMy other evidence of great work
The Future.--------------------------------------------My Ultimate GoalsMy personal & professional vision
Contact MichelleMy email, phone, & mailing address
The Purpose--------------------------------------------
TO SHOW YOUwho and I’m and what I am up to so that we can explore the possibility of working together in the near future
ThePastWhere I’ve Been...
Lifelong LearnerUniversity of IndianaKelley School of Business - MarketingCollege of Arts & Sciences - SpanishGraduation: May 2012
University of Seville, SpainStudy abroad program, January – May 2011Focus in Spanish Linguistics, Grammar, and Business Spanish
Lifelong LeaderIndiana University------------------------------------------Alpha Kappa PsiProfessional Committee Co-Chair
Hutton Honors CollegeMentor
Emerging Markets ClubEmerging Markets J ournal Writer
Independent--------------------------------------------Up ’ N ’ Over StablesManager of horses’ training schedules
Bloomington Animal ShelterVolunteer
Career--------------------------------------------Aspen Marketing ServicesAnalyzed data and organized information and insights for client presentationsSpanish translations and editing
The Clutts Agency, IncRelocated to Dallas, TX to pursue an interest in the entertainment industryEdited and critiqued movie scripts for producers in LAManaged Adult Broadcast division while supervisor was out of office
The Royal Lusitano, Horse BreedingStarted and trained 6 horses, winning 6 Regional Champion titles, 4 National Qualifiers, and 1 National Champion title
PersonalAssetsPassions----------------------------------------Curiosity: Discovering the WHYStriving to understand the consumer, his culture, & how it impacts his decision-making
Hispanic MarketingIt’s more than tacos and “hola”
TravelOpening my eyes to new cultures
Other InterestsHorses, Cooking, Photography, Hiking
Skills & Subjects--------------------------------------------Statistical AnalysisDeveloping insights and solutions through programs such as Excel and SPSS
Spanish Language ExpertFluent in Spanish and able to teach it
Compassionate ListeningAbility to hear beyond the words
IdeationCreating value with whatever is present
Strengths--------------------------------------------ActivatorCan turn thoughts into action
AchieverGreat deal of stamina and work hard
DisciplineCreate order and structure for excellence
StrategicCreate alternative ways to succeed
MotivatorEngagement of team members in their areas of strength
WorkExperience
The Royal Lusitano--------------------------------------------SHAPE Annual Run-A-ThonRaised $5K for operational budget
2003 High School ConferenceA full day of workshops and life skills for 1,000 high school students in LA
AMC Beautiful Struggle ConferenceA day of empowerment for African American boys and men to unite
Black Male Think TanksA weekly space for African American boys and men to discuss their issues
The Clutts Agency--------------------------------------------BBSA Annual RetreatA full weekend to foster community among new students
The Hall of UnderstandingA diversity week experience to create authentic conversation on campus
PotlucksA weekly event to feed people physically, mentally, and spiritually
Black History MonthA week of education on the role of African Americans and business
Aspen Marketing--------------------------------------------Management Leadership for TomorrowServed as their Associate Director of Talent Recruitment
Driving School for LifeA monthly event to help young professionals find their purpose
PotlucksA monthly event to feed people physically, mentally, and spiritually
30 Day Do ItA monthly goal setting group that holds people accountable in a fun way
Career Change ChallengeA 30 day program to help young professional change their careers
ThePresentWhere I Am...
Michelle’sPurposeOrigin--------------------------------------------• Principles » My Dashboard Work hard every day. Remain optimistic. Make someone laugh today.
2. Passions » My KeysUnderstanding the driving forces behind someone. The need to know WHY.
3. Problems » My FuelWasted hours. Lack of proof. No attention to detail. Guesswork. Stagnant behavior.
4. People » My MotorFamily, friends, co-workers, clients, mentors, strangers. We all interact each day – let’s make that interaction the most positive it can be.
Destiny--------------------------------------------5. Positioning » My LaneBe the best Marketing Professional I can be, especially within the realm of Hispanic Marketing.
6. Pioneers » My Pace CarsMartha Zipper. Eric Cook.
7. Picture » My Road MapLead a life and career that is bold, visionary, innovative, and life-changing. Business Leader » Social Leader » Game Changer
8. Possibility » My DestinationA world where the potential of one’s culture is unlocked & where Hispanics are not seen just as a business opportunity but as a people.
Purpose Statement--------------------------------------------Purpose » My GPSMy purpose is to investigate, analyze, and discover the true meaning. I will explore different cultures, and through my passion in statistical analysis and Hispanic marketing, I will bring exponential value to any company willing to listen. I believe in community and in the potential it brings. I strive to bring communities together for optimal results and happiness.
My GreatestAchievementSummer 2009--------------------------------------------Working student in the EQUINE Industry1 National Champion.4 National Qualifiers.6 Regional Champions.1 Girl’s hard work, patience, dedication.
I am very proud of my work at the Royal Lusitano. Working with horses involves much introspection and reflection. Through the horses, I learned so much about myself and surprisingly how to better relate from people. To win nationally on top is incredible to me.
FutureContinue to learn from the horses in my life, about myself, patience, mental presence and body language, and management of people.
Insights--------------------------------------------MirrorsHorses are mirrors of their humans. I was taught to stay present in the moment, to breathe deep, and to bring a positive attitude to work everyday.
ManagementLike every individual, horses respond differently to different techniques. Everything comes down to pressure. Ask politely, increase until desired result is achieved, and then back down to lowest pressure.
BalanceLearned to balance desires from multiple clients and trainers.
Other Work I’m Proud Of
Tus bebidas favoritasChanged the wording on a national Spanish slogan for ABSOLUT vodka
Sears Mobile Gift CardsProject in which I analyzed quantitative, qualitative, and social media research.
Friend ExtraordinaireLate night consolations, support, smiles and laughs.
Study Abroad Sevilla, SpainFive-month cultural immersion in Spanish culture. Eye-opening, life-changing, inspiring.
TheFutureWhere I Am Going.
UltimateGoals
Professional------------------------------------------------------------------
Become a leader in Hispanic Market Research and deepen companies’ understanding of this segment.
To travel to Latin America and consult companies there.
To expand the frontiers of knowledge.
Personal------------------------------------------------------------------
Live a meaningful life professionally, socially, and introspectively.
To continue to explore my passions and discover new passions along the way.
But perhaps most importantly to recognize and be thankful for all of the blessings in my life.
Contact MichelleEmail --------------------------------------------
cookmie@indiana.edu
Phone --------------------------------------------
(630) 639 - 6036
Mail --------------------------------------------
Michelle Cook428 Brownstone DriveBloomington, IN 47408