Michal Pastier on SMSPrague 2011

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Transcript of Michal Pastier on SMSPrague 2011

Michal  Pas*erDIGITAL  CREATIVE  DIRECTORmichal.pas*er@zaraguza.com

Social  Slovakia

EVIDENCE,  THAT  FACEBOOK  IS  HUGE  HIT  

The most useless FB app

Are you on Facebook?START TESTING

The most useless FB app

Calculating...

The most useless FB app as evidence of FB popularity:)

2 542 268 internet users in Slovakia in August 20111 075 085 active FB profiles by ATAXO

Mar<nus.sk  -­‐  Facebook  –  11  people  

Alcowebizer.com: The most popular Slovak campaign, which has been shared in more than 140 countries in the world.

Worldwide  ideas

Bey  bey  some  viral  effects

The best campaign of 2010 in the world for Deutsche Telecom !

Communica*on  plaJorm  

My Blood Group – the first Slovak project to be published on Facebook as an inspiration for world-wide marketers.

Microsite  as  content  for  social  media

Creative Use Of TechnologyContactless website for contactless payments

Offline  is  new  online

Gold for Slovak Agency TRIAD advertising at PIAFGoogle analytics as our media

FB  event    -­‐  MEDIA  event

Annual Award just for Facebook creativity