MGMT 3125 – Introduction to Data Visualization

John Sokol1/23 - Week 1

Chapter 1: The Importance of Context

MGMT 3125 – Spring 2019

Agenda• Syllabus questions

• Putting the course into perspective

• Chapter 1 – The importance of context

• Excel bar and line graphs

• Tableau demo

• Tableau and RStudio installation

MGMT 3125 – Spring 2019

A bit about me:Academic background• Stockton University 17’ BS Biochemistry Molecular Biology• Rowan University BME PhD program – 6/2017 to 12/2017• Stockton University 18’ MS Data Science & Strategic Analytics – 9/2017 to 8/2018

Employer• AtlantiCare Health System – Data Solutions Architect

Contact information• Email - John.Sokol@Stockton.edu• Twitter - johnsokol_

MGMT 3125 – Spring 2019

What is this course all about?

Reality

• Communicate ideas effectively

• Develop career skillset

• Understand how data analytics is applied to many industries and fields of study

Expectation

• Build graphs

• Learn Tableau & R

• Collect data

MGMT 3125 – Spring 2019

What you’ll learn

• Learn to apply the concepts in Storytelling with Data to visualizations

in Excel, Tableau and R.

• Learn universal skills you can use 15-20+ years from now.

• Develop data literacy

• Convince and persuade people of your cause

MGMT 3125 – Spring 2019

My goal for the class?

Enhance your job marketability

MGMT 3125 – Spring 2019

Ineffective

MGMT 3125 – Spring 2019

Effective

MGMT 3125 – Spring 2019

Ineffective graphs

MGMT 3125 – Spring 2019

Six lessons• Understand the context

• Choose an appropriate visual display

• Eliminate clutter

• Focus attention where you want it

• Think like a designer

• Tell a story

MGMT 3125 – Spring 2019

MGMT 3125 – Spring 2019

MGMT 3125 – Spring 2019

Context

The underlying situations to take into consideration:

• Who is your audience?

• What do you need them to know AND do?

• Communication medium of choice?

MGMT 3125 – Spring 2019

Understand the context

• Who is your audience?

• What do you need them to know or do?

• What is the communication medium of choice?

• Assume the audience knows as little as possible

MGMT 3125 – Spring 2019

The WhoUnderstand your intended audience and how they perceive you. This

will shape how you approach creating the visualization.

• Identify common ground to help relay your findings.

• The more specific identification of the audience, the better. Saying

clients/key stakeholders usually isn't specific enough.

MGMT 3125 – Spring 2019

The WhatWhat do you need your audience to know?

• Should be clear how you want your audience to react

• Take into account overall tone of visualization and/or presentation

• If you are analyzing and communicating the data, you’re considered

the 'subject matter expert’

MGMT 3125 – Spring 2019

The HowMechanism of communicating information

• Live presentations should have little detail since you're available to

answer questions

• Static documents demand generous detail to cover all the bases for

possible client/stakeholder questions

MGMT 3125 – Spring 2019

Storyboarding• Organizing ideas by creating a visual outline of your visualization

ideas.

• Our minds do not think linearly; rather our thoughts are scattered.

Time and effort must be put forth to organize them.

MGMT 3125 – Spring 2019

Excel Line and bar graphs

1. Download and open Denver crime rates csv file from Blackboard

2. Download and open Life expectancy Excel file from Blackboard

MGMT 3125 – Spring 2019

Assignment 1 – due 1/29• Enhancing default Excel line graphs

• Page 91 – 98 in Storytelling with Data

MGMT 3125 – Spring 2019

Tableau demo

• Second home ownership on Long Beach Island

MGMT 3125 – Spring 2019

Week 1 action items due 1/29 @ 11:59pm

• Quiz 1

• Chapter 1: The importance of context

• Assignment 1

• Excel line graphs

• Discussion board 1

• Your thoughts, comments, and opinions on the chapter 1 readings

MGMT 3125 – Spring 2019