2012 PROGRAM RECAP

2012 Event Sponsor

Event Sponsorship Recap

Phoenix Cooks Event • Kick Off Party

• The Event

• News Channel 3 TV Segment

• Mexican Moonshine Mixology Demonstration

• Phoenix Children’s Hospital Raffle

• Mexican Moonshine Booth

• Retail Tie-In

On Premise Activation • “Beverages with Benefits” Program

Social Media, Website and Radio Marketing • “Beverages with Benefits” Program Marketing

• Event Marketing

• Ticket Giveaway Contest

• Website Promotion

• Radio Interviews

Program Highlights

Kick Off Party “Taste of Kierland”

Friday, August 31st

6pm-9pm

Westin Kierland Resort and Spa

Over 200 VIP’s attended.

Mexican Moonshine “Paloma” Margaritas were featured.

Roger Clyne and PH were the featured entertainment.

The Event

Phoenix Cooks is a colorful landscape of ingredients, products, talents

and passions designed to intrigue the palette and zest for culinary

experiences while benefiting Phoenix Children’s Hospital.

4 Stages Hosted by Local Clear Channel Radio Talent

36 Unique Spirit and Wine Booths

Over 50 Restaurant Booths

The Event

3,500+ People Attended the Event

Over $35,000 was Raised for Phoenix Children’s Hospital

News Channel 3 TV Segment

Gary Spadafore, Director of Education at Alliance

Beverage, represented the spirit and wine brands in an

interview with journalist Brittney Shipp of Channel 3.

Roger and Mathew Blades of 96.9FM hosted a

“Unida Cantinas” and “Palomas” demonstration for

Phoenix Cooks attendees.

Mexican Moonshine

Mixology Demonstration

Mexican Moonshine participated in the

Phoenix Cooks Charity Raffle benefitting

Phoenix Children’s Hospital.

The raffle included a

Fender Guitar autographed by Roger Clyne.

Phoenix Children’s Hospital Raffle

Mexican Moonshine Booth

Featured

Mexican Moonshine Silver and Reposado Tequilas

as well as “Unida Cantina” Margaritas

IRC’s were handed out to event attendees.

Mexican Moonshine Silver and

Reposado Tequila branded cards

were available for takeaway.

Retail Tie-In

was the retail sponsor of the event and

their Wine Stewards hosted a booth where attendees could

place special orders for Mexican Moonshine Tequila.

Special Order Forms were included in the Event Bags given

to attendees at check-in.

“Beverages with Benefits” Program

Select Phoenix Cooks accounts agreed to feature event

spirits and wines during the months of July and August.

T. Cooks at the Royal Palms Resort and Spa featured

a “Mexican Moonshine Pepino Diablo” cocktail and

promoted the feature with Large Format Posters,

Check Stuffers and Leatherette Inserts.

“Beverages with Benefits”

Program Marketing

As added value to the accounts participating in

“Beverages with Benefits”, posts and tweets were made to

promote the program.

Posts and tweets were also made to promote the

“Mexican Moonshine Pepino Diablo” feature at T. Cooks at the Royal Palms Resort and Spa.

Total Reach of Facebook Marketing – 7,000+

Total Reach of Twitter Marketing – 5,800+

Post on SIPS’ Facebook Page

Alliance Beverage tweet promoting the “Mexican Moonshine Pepino Diablo” feature.

Phoenix Cooks posted a link on their Facebook

Page to the “Beverages with Benefits” website.

The link was then shared on SIPS’ Facebook Page .

Phoenix Cooks tweet promoting “Beverages with Benefits.”

Re-tweeted by Alliance Beverage and

Tram Mai (of Channel 12 News Phoenix).

“Beverages with Benefits”

Program Marketing

Local blog featured a story on the

“Beverages with Benefits” program

in an email blast and on their website.

Posts and tweets promoted the email blast,

driving consumers to the participating

“Beverages with Benefits” accounts.

Total Reach of Facebook Marketing – 4,900+

Total Reach of Twitter Marketing – 5,800+

SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.

Phoenix Cooks tweeted the article.

SIPS re-tweeted to help spread the

message to more Twitter Followers.

EaterAZ email blast and website

Event Marketing

A listing was created on SIPS’ Facebook Event Calendar

with general information about Phoenix Cooks.

Posts and tweets were made to promote the event.

After the event, SIPS posted a photo album on Facebook.

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.

SIPS photo album post.

Phoenix Cooks tweet promoting the event.

Re-tweeted by Alliance Beverage.

Phoenix Cooks Listing on

SIPS’ Event Calendar.

Phoenix Cooks reposted the photo

album to their page.

Ticket Giveaway Contest

Total Reach of Facebook Marketing – 2,200+

Total Reach of Twitter Marketing – 5,800+

SIPS/Alliance Beverage ran a Facebook Contest

giving away event tickets through Phoenix Cooks’ Page.

Consumers were asked to “like” the SIPS Facebook Page

in order to enter the contest.

Posts and tweets were made to promote the contest.

Posts on Phoenix Cooks’ Facebook Page.

Tweet on Alliance Beverage’s Twitter Page.

Re-tweeted by The Westin Kierland.

Consumers would land on a page that showed the

details for the contest; all they had to do was “like”

the SIPS’ Facebook Page to be entered to win.

Website Promotion

Phoenix Cooks’ website hosted a “Libations” page

featuring all of the brands participating in the event.

The website also hosted a “Beverages with Benefits” page

featuring the participating accounts.

Clear Channel station, Mix 96.9, ran advertisements on

their website promoting the event as well as the

“Beverages with Benefits” Program.

Phoenix Cooks Website Impressions – 2,495,000+

Mix 96.9 advertising

on their website

“Beverages with Benefits” Page

on Phoenix Cooks website

“Libations” Page

on Phoenix Cooks website

Phoenix Cooks website homepage with link

to “Libations” Page

Radio Interviews

Roger Clyne had two Clear Channel Radio interviews

leading up to the event promoting the

Mexican Moonshine Booth and the Mixology Demonstration.

Radio Impressions – 1,300,000+

Phoenix Cooks Facebook Posts and Tweets for

Mexican Moonshine Interviews.

In Studio Pictures

Post on Mix 96.9 website for

Mathew Blades interview.

• Brand Exposure to 3,500+ Event Attendees

• 2 Month feature of “Mexican Moonshine Pepino

Diablo”

• Social Media Reach: 8,000+

• Website Impressions: 2,495,000+

• Radio Impressions: 1,300,000+

Program Highlights

This recap was proudly made for Mexican Moonshine by

2012 Sponsorship Recap