SUBMITTED BY:TAMANNA

MHS1007024

METRO GROUPTHE SPIRIT OF COMMERCE

INTRODUCTION

A driving force in International Trade and Retail

Founded in 1964; formed in 1996

A Düsseldorf-based holding company formed through the merger of four giant German retailing groups

Operates 2,250 stores in 25 countries

KEY PEOPLE

CEO and Chairman of the executive board- Mr.Eckhard Cordes

Chairman of the supervisory board- Mr. Franz Haniel

CFO- Mr. Olaf Koch

POSITIONING

Largest market share in its home market

One of the most globalised retail and wholesale corporations

3rd largest retailer in the world according to Deloitte as well as Reuters

ECONOMIC POSITION

SUCCESSFUL YEAR 2008EBIT before special items up 7.1 percent to €

2.2 billionSales net of currency effects increase by 6.1

percentDividend of € 1.18 proposed124 new store openings worldwide Value-enhancing programme “Shape 2012”

well on track

ECONOMIC POSITION

STRONG DURING ECONOMIC CRISIS IN 2009

Group sales rose 5.8 percent to € 68.0 billion (net of currency effects: +6.1 percent).

EBIT before special items grew strongly by 7.1 percent to € 2.2 billion.

Continued on its course of profitable growth.

REVENUES

US$ 87.23billion 

Operating income: US$ 2.23billion

Profit: US$ 509.98 million 

Employees: 286,090 

Extended its store portfolio by 40 to a total of 655 wholesale stores. 

CORE BUSINESSES

Cash-and-carry wholesale outlets

Retail food markets

Consumer electronic stores and home-improvement centers

Department stores

SALES BRANDS

Metro Cash & Carry

Real Hypermarkets

Media Markt

Saturn

Galeria Kaufhof GmbH

METRO CASH & CARRY

 An international self-service wholesale retailer

CEO: Mr. Frans W.H. Muller

Largest sales division of the German trade and retail giant METRO AG

 Operates across Europe and in some countries of Asia and Northern Africa

METRO CASH & CARRYLocations 666

Number of countries 30

Sales 30.6 bn €

Total selling space 5.3 mn sqm

Headcount (annual average of full-time equivalents)

106,876

Articles, food assortment 2ca. 20,000

Articles, nonfood assortment 2ca. 30,000

TARGETS

Its business concept is targeted towards professional customers rather than end consumers.

The cash-and-carry concept is based around self-service and bulk buying

METRO Cash & Carry serves to registered customers only.

Core customer groups are hotels, restaurants, caterers, traders and other business professionals.

CASH & CARRY OPERATIONS

BENEFITS

TOP COMPETITORS

U.S. retail king Wal-Mart

Carrefour of France

Tengelmann of Germany

COMPETITORS: USA

The Kroger Co.

Home Depot

Costco

Target

ALDI

COMPETITORS: USA

1. The Kroger Co.

FOUNDED: 1883 by Bernard Kroger

PRODUCTS: Bakery, banking, beer, dairy, deli, frozen foods, gasoline (select locations), general merchandise, liquor (select locations), meat, pharmacy, produce, seafood, wine

REVENUE: US$76.7 Billion 

COMPETITORS: USA

2. Home Depot

FOUNDED: 1978 by Marietta, Georgia

PRODUCTS: Home improvement products such as home appliances, tools, hardware, lumber, building materials, paint, plumbing, flooring, garden supplies & plants.

REVENUE: US$71.3 Billion

COMPETITORS: USA

3. Costco

FOUNDED: 1983 by James D. Sinegal & Jeffrey H. Brotman

PRODUCTS: Merchandise and Private label brands

REVENUE: US$71.422 billion

COMPETITORS: USA

4. Target

FOUNDED: 2000 by George Dayton

PRODUCTS: Clothing, housewares and food

REVENUE: US$64.948 billion

COMPETITORS: USA

5. ALDI FOUNDED: 1961

PRODUCTS: Mainly own branded and Few larger brands

REVENUE: US$ 58 billion

COMPETITORS: BRAZIL

Wal-Mart Stores Inc.

Carrefour S.A.

Grupo Pão de Açúcar

Lojas Americanas

COMPETITORS: BRAZIL

1.Wal-Mart Stores Inc.

FOUNDED: 1962 by Rogers and Arkansas

PRODUCTS: Discount Stores, Supercenters and Neighborhood Markets

REVENUE: US$408.21 billion

COMPETITORS: BRAZIL

2. Carrefour S.A.

FOUNDED: 1957

PRODUCTS: Hypermarkets, supermarkets, hard discount stores and convenience stores

REVENUE:US$ 113.532 billion

COMPETITORS: BRAZIL

3. Grupo Pão de Açúcar

FOUNDED: 1948

PRODUCTS: Consumer Goods

REVENUE: US$ 26.5 billion

COMPETITORS: BRAZIL

4. Lojas Americanas

FOUNDED: 1923

PRODUCTS: Department Store

REVENUE:US$ 4.7 Billion

COMPETITORS: PERU

Wong 

Supermercados Peruanos S.A

Tottus

Vivanda

COMPETITORS: PERU

1. Wong

FOUNDED:  1942 by Chinese Peruvians

PRODUCTS: Customers product variety and a highly personalized service

REVENUE: US$ 70.23 Billion

COMPETITORS: PERU

2. Supermercados Peruanos S.A

FOUNDED: 1993 (as Supermercados Santa Isabel)

PRODUCTS:Vivanda, Plaza Vea, Plaza Vea Super, Santa Isabel, Mass and Market San Jorge

REVENUE: US$ 62.48 Billion

COMPETITORS: PERU

3. Tottus

FOUNDED: 1998

PRODUCTS: Hypermarket

REVENUE:US$6.9 billion

COMPETITORS: PERU

4. Vivanda

FOUNDED: 2005 by Supermercados Peruanos

PRODUCTS: Grocery products, health and beauty aids 

REVENUE: US$ 5.9 Billion

COMPETITORS:BELGIUM

Lidl

Spar

Delhaize Group

Cora

Colruyt 

COMPETITORS: BELGIUM

1. Lidl

FOUNDED: 1930s

PRODUCTS: Mainly own brand, with a few larger and regional brands

REVENUE: US$78.21 Billion

COMPETITORS: BELGIUM

2. Spar

FOUNDED: 1932

PRODUCTS: Grocery Stores, Convenience Stores, Discount Stores, Hypermarkets and more

REVENUE: US$35.78 Billion

COMPETITORS: BELGIUM

3. Delhaize Group

FOUNDED: 1867

PRODUCTS: Food supermarkets

REVENUE: US$ 26.43 Billion

COMPETITORS: BELGIUM

4. Cora

FOUNDED: 1974

PRODUCTS: Hypermarkets

REVENUE: US$ 12.54 Billion

COMPETITORS: BELGIUM

5. Colruyt

FOUNDED: 1925 by Franz Colruyt

PRODUCTS: The grocery store chain OKay and the organic supermarket Bio-Planet.

REVENUE: US$ 8.95 Billion

COMPETITORS: ROMANIA

Auchan

Real 

Selgros

Penny Market

Albinuţa

COMPETITORS: ROMANIA

1. Auchan

FOUNDED: 1961 by Roubaix

PRODUCTS: Discount Stores, Grocery Stores, Hypermarkets, Optical, Pharmacy, Clothing, Cosmetics, Financial Services, Insurance, Portrait Studio and more

REVENUE: US$ 52.3 Billion

COMPETITORS: ROMANIA

2. Real

FOUNDED: 1992

PRODUCTS: Hypermarkets

REVENUE: US$ 13.77 Billion

COMPETITORS: ROMANIA

3. Selgros

FOUNDED: 1959 by Selgros

PRODUCTS: Cash & Carry Stores

REVENUE: US$ 3.96 Billion

COMPETITORS: ROMANIA

4. Penny Market

FOUNDED: 1973

PRODUCTS: Discount Stores

REVENUE: US$ 11.53 Billion

COMPETITORS: ROMANIA

5. Albunita

FOUNDED: 1985 by Louis Delhaize Group

PRODUCTS: Supermarkets

REVENUE: US$ 8.96 Billion

COMPETITORS: S. AFRICA

Pick 'n Pay Stores

Shoprite Holdings

Pepkor

Ackermans

COMPETITORS: S. AFRICA

1. Pick 'n Pay Stores

FOUNDED: 1967

PRODUCTS: Supermarkets

REVENUE: US$ 7.91Billion

COMPETITORS: S.AFRICA

2. Shoprite Holdings

FOUNDED: 1979

PRODUCTS: Supermarkets and Furniture Stores

REVENUE: US$3.37 billion

COMPETITORS: S. AFRICA

3. Pepkor

FOUNDED: 1965

PRODUCTS: Clothing, footwear and textiles

REVENUE: US$1.012Billion

COMPETITORS: S.AFRICA

4. Ackermans

FOUNDED: 1916

PRODUCTS: Clothing

REVENUE: US$ 0.57billion

COMPETITORS: AUSTRALIA

Woolworths Limited

Australian Discount Retail

Wesfarmers

Fantastic Holdings

Mitre 10

COMPETITORS: AUSTRALIA

1. Woolworths Limited

FOUNDED: 1924

PRODUCTS: Supermarkets, Liquor and Consumer electronics

REVENUE: US$ 52.58 Billion

COMPETITORS: AUSTRALIA

2. Australian Discount Retail

FOUNDED: 2005

PRODUCTS: Discount variety products

REVENUE: US$875.61 Million

COMPETITORS: AUSTRALIA

3. Wesfarmers

FOUNDED: 1914

PRODUCTS: Home Improvement and Office Supplies, Industrial & Safety and other businesses

REVENUE: US$ 50.37 Billion

COMPETITORS: AUSTRALIA

4. Fantastic Holdings

FOUNDED: 1989

PRODUCTS: Household furniture

REVENUE: US$ 300.15 Billion

COMPETITORS: AUSTRALIA

5. Mitre 10

FOUNDED: 1959

PRODUCTS:Timber, Hardware, Housewares, Trade Electrical supplies,Hand and Power Tools, Kitchen and Bathroom,Paint andGarden and Outdoor products

REVENUE: US$ 1.03 Billion

COMPETITORS: JAPAN

Kanesue

Seven & I Holdings Co.

Wellcome

Citysuper

ParknShop

COMPETITORS: JAPAN

1. Kanesue

FOUNDED: 1951 by Honmachi

PRODUCTS: Supermarket

REVENUE: US$ 348.73 Million

COMPETITORS: JAPAN

2. Seven & I Holdings Co.

FOUNDED:  1920 as Ito-Yokado

PRODUCTS: Department stores, Superstores, Supermarkets,Convenience stores, Restaurants and Financial services

REVENUE: US$ 68.71 Billion

COMPETITORS: JAPAN

3. Wellcome

FOUNDED: 1945

PRODUCTS: Generic brands like No Frills and First Choice 

REVENUE: US$ 545.2 Million

COMPETITORS: JAPAN

4. Citysuper

FOUNDED: 1996

PRODUCTS: Life Division, selling stationery, accessories, home decorations and kitchenware

REVENUE: US$ 437.81 Million

COMPETITORS: JAPAN

5. ParknShop

FOUNDED: 1973

PRODUCTS: Generic brands like Private Label and Best Buy branding.

REVENUE: US$ 74.31 Billion

COMPETITORS: INDIA

MORE

Big Bazaar

Reliance Fresh

D-Mart

Subhiksha

COMPETITORS: INDIA

1.MORE

FOUNDED: 2007 by Aditya Birla Retail Ltd.

PRODUCTS: Food and grocery products

REVENUE: US$ 28 billion 

COMPETITORS: INDIA

2. Big Bazaar

FOUNDED: 2001 by Future Group

PRODUCTS: Department store

REVENUE: US$ 320 Billion

COMPETITORS: INDIA

3. Reliance FreshFOUNDED: 30 October 2006

PRODUCTS: Fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.

REVENUE: US$ 16.2 billion

COMPETITORS: INDIA

4. D-Mart

FOUNDED: 2000

PRODUCTS: Foods, Toiletries and Beauty products, Garments,Kitchenware, Bed and Bath linen,Toys & Games, Stationery,Home Appliances and Footwear

REVENUE: US$ 325 Billion

COMPETITORS: INDIA

5. Subhiksha

FOUNDED: 1997 in Chennai

PRODUCTS: Groceries, fruits, vegetables, medicines and mobile phones

REVENUE: US$ 474 Million