METHODOLOGIES – PART 3Focus groups, nominal group process, Delphi technique

To Do

Review second year survey Focus group Nominal group technique Delphi study

Focus Group

Form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging

Focus Group

1. Define the purpose

2. Identify the participants

3. Develop the questions 3-5 questions Start easy & get more difficult

Focus Group

4. Identify a facilitator Deal tactfully with outspoken participants Conflicts of interest Able to draw out quiet participants Probe for full answers

Focus Group

5. Develop a script Welcome group, purpose, process,

introductions Ask the questions Wrap up, thank participants, give avenue

for further input

6. Select a location

7. Conduct the focus group…

Focus Group

Room set up U shaped or everyone at 1 table Flip chart, markers, tape Name tags Refreshments Clock/watch

Recorder Set the tone

Fun, open dialog, confidentiality

Conduct a focus group

Student attendance at ISU football games

NOMINAL GROUP PROCESS/ TECHNIQUE

NGT

Design to give everyone a voice Formulates discussion Increases group productivity Uncovers divergent viewpoints

NGT – How to

1. State the question

2. Silently write down answers for 5 minutes

NGT – How to

3. Round Robin…flip chart 1 person at a time, 1 idea at a time Number items as you go Pass when list is complete, re-enter later No evaluation of ideas Encourage them to keep recording

answers (hitchhiking)

NGT – How to

4. Establish priorities Ratings Points Stickers Anonymous ballot Index cards

1 item on each of 5 cards, rank order

DELPHI STUDY

Delphi Technique

Consensus building

Panel of experts

Consists of 3-4 rounds…

Delphi Technique

Round 1 Open ended

question

Delphi Technique

Round 2 Review items generated in round 1 Rate or rank order them

Delphi Technique

Round 3 Review items & statistical summary Discuss disagreement

Delphi Technique

Round 4

Questions?

Next week – copy of IRB