Hyperlocal - Do or die

12.4.2011

Merja Helle

Aalto University Taik

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Janne Kaijärvi, editor-in-chief, SanomaNews/City

Newspapers:

”The fate of traditional media is decided by how it can fulfill

people’s need for hyperlocal information.

Can it genuinely take the community and readers along to

create content and give them a change to improve their

neighbourhood through media.”

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C

Text messages and mobile photos

Mobile photos

1 000 -1 500 a month

Text messages

2 000 a month

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Pilot new modules for hyperlocal User

Generated Content (UGC) and profiled

multichannel content distribution and ads

Investigate and develop content creation and

work processes and metadata handling for user

produced photos, text messages and service data

Pilot and test user friendly mobile phone

interfaces for sending UGC data and receiving

profiled content

Local advertising solutions

Aims of Hyperlocal project

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New techno-economic paradigm

Technology

Economics

Organization

Customer need

Offering

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Online: From our readers

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In the making:

What kind of

sports facilities do

we need ?

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Research in 2010

Aalto TAIK Analyzing end developing

newsroom work processes = Process innovations

Mobile reporters practices and motivations

Analysis of mobile picture content

Aalto TKK Automatic photo enhancement

system developed and tested

Metadata issues investigated

Categorization of picture classifications

Also

Report by Martti Lintulahti: Benchmarking the role of media companies in producing hyperlocal content

University of Tampere JDRC

State-of-art –report on models of co-creation of content

Interviews with mobile reporters

Metropolia

Two prototypes for UGC pictures and video platforms for Android and integration with Sanoma client

User tests with Tampere University of Technology

Tampere Univ. of Technology

Report of user-interfaces for mobile reporters

Evaluation and user tests of Metropolia’s Android user interface

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Hyperlocal content creation

Readers become more active

Fresh news and more readers

Identity crisis with journalists

New work tasks and roles

Integration of web and print

Dialogue with readers

Metadata issues crucial

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B C

Old media content model

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New hyperlocal content model

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Journalists: Yes and maybe

“I caught the click fever, the feedback is concrete

and immediate”

“User generated content has provided us with many

original news which have been later cited by other

media”

“I must confess that sometimes it is a challenge to

write headlines about a cat saved by firemen or even

humiliating to write a story about a heart shaped

potato”

New roles and tasks:

Community manager, navigator, moderator

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Journalistic authority – what is it?

We write and you read. Authority to choose topics and framing

Diminishing

Helping people make a difference in their lives

– in dialogue with people

Increasing

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User-generated photos - topics

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“Cycling is my way of life and I always carry a

mobile phone and a camera with me. I observe

things and take pictures whenever I am at an

interesting place.”

Reader photographers do not usually specialize on

some specific topics. They are interested in

photographing funny situations, crowd gathering

events, pets, nature, animals etc.

Also some professional or semiprofessional

photographers

.

Accidents and events

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UGC steps

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Let’s fix it

together

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Automatically enhanced images

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Quality of automatic image enhancement

methods

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Categorization of pictures

Accident (car accident, fire) (“onnettomuus”)

Vandalism (“ilkivalta”) and littering (“roskaaminen”)

Exceptional text (e.g. poster, advertisement)

Non-functional city infrastructure (fix my street)

Animals in exceptional places

Weather condition which is exceptional in relation to the time of the year

Mass event

Unusual machine or device

Funny vegetable/street art

Other

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Why image metadata?

Hyperlocal Content: Active community and profiled delivery

Johannes Peltola, VTT

Jyri Korenius, Huittisten Sanomalehti

Satu-Marja Mäkelä, VTT

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Active community and profiled delivery: ”Palveleva Huittinen” Research Environment

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Active community and profiled delivery

MEDIA

Processes, metadata,

changes in work processes

USER

needs + motives

LOCAL BUSINESS

ADVERTISER

needs+motives

CHANNELS

tools, concepts, brands

MUNICIPAL

NOTIFICATIONS

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Active community and profiled delivery: challenges

Local newspapers are facing challenges in their operatingenvironment

• Advertising sales for news paper is decreasing

• New competition from large Internet based players: Google,Facebook, etc.

How local media organizations can boost their advertisingbusiness by utilising their expertise on local communitycommunication

How to change the working model for supporting active local content production and advertising

How to actively offer end users the content that they are interested about

How to solve technical challenges related to:

• Easy to use interface for creating semantically tagged content

• Collect the interest profiles from the end users

• Offer relevant recommendations to the end users

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“Palveleva Huittinen” research Portal

Yhteisön tiedottaminen

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Results

Survey on existing services: mobile & hyper local

• E.g. Geodelic, Goupon

Group of 20++ content providers has been recruited to test and support development on the Hyperlocal case

• Vision is more clear and value of co-operation is visible to all players

Research site for “Palveleva Huittinen” has been created for testing the project results and promoting results

Personalised recommendations based on Facebook information and semantic profile

• Profiled recommendations of local companies

Mobile test version of the “Palveleva Huittinen” research service has been created: iPhone

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Benefits of the results

The business field seems to change more rapidly than expected

Benefits for the local media companies

• Processes for taking over electronic media and linking printed media with it.

• Offer versatile advertising solutions

• Strengthen the relationship with local community

• Better serving of readers with up-to-date local and targeted information

Benefits for the community

• Increased visibility in local region

• Comfortable interface for publishing ”tweet”-alike information for local community

• Channel for mobile advertising