Online Fundraising, and GlobalGiving

Global Service LeadersMeridian International Center

Manmeet MehtaGlobalGiving

January 15, 2013

2

Agenda • Welcome and Introductions• GlobalGiving – The story of GlobalGiving– How GlobalGiving works

• Online fundraising: What’s the fuss about?

• Elements of an online fundraising strategy– A quick glimpse: Network Mapping

GlobalGiving this week

• International donations• Corporate partnerships• Matching grants• Mobile giving campaigns • Marketing campaigns • Personalized Donor

Management• New Donors• Fundraising and capacity

building training• Credibility/Recognition• UK and US Charitable

Status

GlobalGiving

community

members can

access……

GG Partnership Options

• Strategic Philanthropy

• Employee Engagement

• Gift Cards

• Cause-Related Marketing

• API Integration

Employee Engagement: Nike

Employee Engagement: Nike• Nike uses the WE Portal to engage it’s

employees worldwide

• Employees have access to all projects on GG

• Instead of traditional matching, receive a GG gift card for amount donated

• Over $2.5M given since program started almost 2 years ago

Employee Engagement: Eli Lilly

Employee Engagement: Eli Lilly• 37,000 employees globally

• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger

• All donations of $25 or more are matched 1:1

• Received a $50 gift credit to from Lilly Foundation

Who can join the GlobalGiving site?

• ANY registered public charity, anywhere in the world

• At least one employee or volunteer speaks English

• Some access to the internet

How can organizations join the site?

How can organizations join the site?

Feedback from NGO partnersOn behalf of HOTPEC Orphanage, I wish to congratulate you for the professional kind of support extended to us.

Many things have we discovered that will improve our ability to communicate with other partners in development. For example: the Thank you template, how to present projects so that they appear appealing and many other tips which will leave us even more a professional organisation than before. Even if we do not win the competition in the end, we would have advanced in our ways of communication. We want to say a BIG THANK YOU to all the members of your team.

-- HOTPEC Orphanage

Part of our strategy with the Global Giving campaign is 1) to be able to list our projects on a major charitable giving site, 2) to broaden our outreach beyond friends and family donors.

We are happy to say that so far, the strategy is working. Specifically, a bit more than 50% of our donors during the campaign are new to Caravan to Class and 28% of all donors are outside of our friends and family community, ie. unaffiliated donors.

-- Barry, Caravan to Class

What can you do to take action?

• Join the GlobalGiving Open Challenge – Interested organizations fill out

nomination form to join http://www.globalgiving.org/non-profits/

– Due Diligence Deadline : Feb 22, 2013– Challenge: April 2013– You can join our trainings and access

resources

Questions?

this isn’t the story

mostly true

human nature doesn’t change

human behavior does

technology doesn’t make us social

it influences our behaviors

we build a personal brand

Source: David Armano

our social circles expand

Source: David Armano

relying on traditional institutions

Source: David Armano

relying on each other

You Your networks

Source: David Armano

All this is to say

• Online fundraising is relevant for social businesses and non-profits

• Online fundraising is about using the power of networks

• The opportunity exists, but is this the right strategic decision for you?

Questions?

Who do you want to talk

to?

What are your goals?

What do you want to

say?

How do you want to

communicate?

How do you know that you have succeeded?

Online fundraising: Mapping your networks

You

Partners

Staff

Volunteers

Social Media

Current

Donors

Network of

User

High

Low

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Practical tool: LinkedIn Inmaps

Key things to remember

• How do you communicate with each cluster?

• For each cluster, – identify supportive, passionate, and/or

well-networked members–Reach out to them personallyP.S. Using the means of communication

your audience prefers is more effective

• Project Manage–Make a plan. Set milestones. Assign

responsibilities.

[potential]

growth

Who do you want to talk

to?

What are your goals?

What do you want to

say?

How do you want to

communicate?

How do you know that you have succeeded?

Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? –

by Beth Kanter• How Charities are Finding the Good with Facebook

Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the

basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page

Questions?

Manmeet MehtaSr. Program Manager

GlobalGiving Foundation

+1- 202-232-5784mmehta@globalgiving.org

@manmeetmehta@globalgiving