MERCURYcscSOCIAL SECURITY

June 14, 2013

Friday, July 26, 13

ONLINE DISPLAY ADVERTISING FOR GEOTRAVEL BRANDS

(from @DONNIECLAPP)

Friday, July 26, 13

Friday, July 26, 13

ARGGGGH!

WE CAN BE HERE BECAUSE WE'RE RICH

(OR PRETTY)

Friday, July 26, 13

Friday, July 26, 13

Friday, July 26, 13

Friday, July 26, 13

SELF-SERVE ONLINE AD PLATFORMS

Friday, July 26, 13

Low Creative Overhead

No Minimum Spend

SELF-SERVE ONLINE AD PLATFORMS

No Contracts

Lots of Actionable DataFriday, July 26, 13

ADWORDS SPEND Q1-Q2 2012

Friday, July 26, 13

AMAZON: $54 MILLION

U of PHOENIX: $37.9 MILLION

ADWORDS SPEND Q1-Q2 2012

Friday, July 26, 13

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RTB =REAL-TIME BIDDING

Friday, July 26, 13

TRADITIONAL DISPLAY AD PROBLEMS

Friday, July 26, 13

Cost of Entry

Lack of Transparency

TRADITIONAL DISPLAY AD PROBLEMS

Data is Delayed

CPM vs. CPCFriday, July 26, 13

Friday, July 26, 13

Friday, July 26, 13

Friday, July 26, 13

[GHOSTERY DEMO]

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Friday, July 26, 13

Friday, July 26, 13

[SITESCOUT DEMO]

Friday, July 26, 13

SELF-SERVE RTB ADVANTAGES

Friday, July 26, 13

No Minimums

Incredible Transparency

SELF-SERVE RTB ADVANTAGES

Real-Time Actionable Data

Full Control of TargetingFriday, July 26, 13

CAN SELF-SERVE RTB DO IT?

✓

✓

✓

✓

Friday, July 26, 13

Target Mobile Devices

Frequency Capping

CAN SELF-SERVE RTB DO IT?

View-Through Conversions

Audience Capture

✓

✓

✓

✓

Friday, July 26, 13

CAN SELF-SERVE RTB DO IT?

✓

✓

✓

✓

Friday, July 26, 13

Conversion Tracking

Demographic Targeting

CAN SELF-SERVE RTB DO IT?

Flash/Rich Media

Geo-Targeting

✓

✓

✓

✓

Friday, July 26, 13

CAN SELF-SERVE RTB DO IT?

✓

✓

✓

✓

Friday, July 26, 13

GPS Fencing

Retargeting

CAN SELF-SERVE RTB DO IT?

Day Parting

OS/Device Targeting

✓

✓

✓

✓

Friday, July 26, 13

CAN SELF-SERVE RTB DO IT?

✓

✓

✓

✓

Friday, July 26, 13

Contextual Page Targeting

Brand Protection

CAN SELF-SERVE RTB DO IT?

Whitelist/Blacklist

Postback URL Tracking

✓

✓

✓

✓

Friday, July 26, 13

CAMPAIGN IDEAS

Friday, July 26, 13

HTL EMAIL CLICKERS

Friday, July 26, 13

MONTANA AD CLICKERS

Friday, July 26, 13

WPD CART ABANDONERS

Friday, July 26, 13

HOMEWORK.

Friday, July 26, 13

#QUESTIONS?

Friday, July 26, 13