Post on 29-Sep-2018
02-12-2014
1
MERCADO EUROPEO DE PALTAS
Noviembre, 2014
Este
Norte
Medio
Sur
EUROPA
• Geográficamente (54 países / 750 millones de personas)
• Miembros de la EU (28 países / 507 millones personas)
• Países con moneda EURO (17 países ++)
02-12-2014
2
Diversidad
• moneda 13
• Idiomas 30+
• Cultura
• Historía
• Reglas y Regulaciones
• Leyes
• Religión
• Educación
• Nivel de vida
Tendencias • Conformidad Social
• Global GAP
• Producción Local
• Respeto por Medio Ambiente
• Comercio Justo
• Saludable
• Sin desperdicio de Alimentos
• Huella de Carbono
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WORLDWIDE AVOCADO PRODUCTION, 2013
PREVIOUS SEASON
Production Season Total Expected Total Projected
(Month Year to Volume % Other Surface % % Non Growth Total Volume
Country Month Year) (Metric Tons) % Hass % Other % Domestic % Europe % USA Markets (Hectares) Bearing Bearing % Hass % Other (Ha/Year) Metric Tons
South Africa Mar 2014 - Oct 2014 120 000 62% 38% 54% 45% 0% 1% 14 500 97% 3% 45% 55% 500 100 000
California Jan 2014 -Sep 2014 135 000 96% 4% 0% 0% 99% 1% 24 175 97% 3% 92% 8% 0 227 318
Brazil (Hass&Fuerte) Jan 2014 -Dec 2014 6 000 97% 3% 15% 85% 0% 0% 1 400 65% 35% 97% 3% 100 5 000
Kenya Jan 2014 - Oct 2014 12 500 80% 20% 0% 80% 0% 20% 2 200 75% 25% 30% 70% 400 9 800
Israel Aug 2013 - Jul 2014 95 000 40% 60% 50% 40% 0% 10% 7 000 90% 10% 50% 50% 250 85 000
New Zealand May 201 - Apr 2014 22 550 100% 0% 33% 0% 0% 67% 3 520 100% 0% 100% 0% 0.03 14 125
Argentina May 2014 - Nov 2014 2 000 80% 20% 90% 10% 0% 0% 620 100% 0% 80% 20% 0 2 000
Mexico Jul 2013 - Jun 2014 1 365 378 100% 0% 65% 1% 26% 8% 160 298 95% 5% 100% 0% 5 000 1 357 397
Peru Mar 2014 - Sep 2014 240 000 58% 42% 40% 33% 21% 6% 29 000 86% 14% 48% 52% 2 000 206 425
Spain Oct 2013 - May 2014 35 000 80% 20% 22% 75% 0% 3% 8 200 98% 2% 80% 20% 0 40 000
Australia Jan 2014 - Dec 2014 60 803 82% 18% 93% 0% 0% 7% 9 265 85% 15% 84% 16% 200 52 954
Chile Jul 2013 - Apr 2014 230 000 100% 0% 50% 24% 21% 5% 30 000 165 000
India Jun 2014 - Dec 2014 2 200+ 0% 100% 100% 0% 0% 0% 2 100 75% 25% 0% 100% 300 1 200+
OTROS Marruecos , Republ ica Domincana, Colombia
CURRENT OR UP COMING SEASON INFORMATION MARKETS PRODUCTION
AMAP INFORMATION SHEET
EVOLUCIÓN DISTRIBUCIÓN DE MERCADOS PLATA HASS CHILE
(TONS)
USA85.526
71%
Europa3.956
3%
Argentina4681%
Otros1690%
Chile30.000
25%
Distribución Exportación 2003-04Total = 120.119
USA118.523
53%
Europa41.101
19%
Argentina2.990
1%
Otros1.617
1%
Chile57.240
26%
Distribución Exportación 2006-07Total = 221.471 USA
52.45523%
Europa61.190
27%Argentina
12.3385%
Otros2.339
1%
Chile100.000
44%
Distribución Exportación 2013-14Total = 228.322
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TL VOLUME: 1,689,994,728 lb
Domestic 28%: 466,598,092 lb
Imported 72%:1,223,396,636 lb
TL ASSESSMENT $42.266 mm
Domestic: 28% $11.665 mm
Imported: 72% $30.601 mm
TL NET REVENUE: $6,778,580*
Domestic $1,898,002
Imported** $4,880,578
*15% of Total Assessment Revenue. **Includes 100% of DR/NZ assessments.
Vol: 48,423,673 lb
Assessment: $1.210 mm
Vol: 1,121,948,606 lb
Assessment: $28.048 mm
Vol: 47,519,328 lb
Assessment: $1.188mm
Vol: 466,598,092 lb
Assessment: $11.665 mm
Vol: 5,505,029 lb
Assessment: $137,626
Revenue: $1.029 mm 85% Assessment
Revenue: $23.841 mm 85% Assessment
Revenue: $1.010 mm 85% Assessment
Revenue: $9.915 mm 85% Assessment
Domestic and Imported Hass Avocados are assessed
2.5¢ per pounds.
Importer assessment collected by US Customs upon
entry into the United States.
Domestic assessment collected by US Handler upon
sale of fruit in the US market.
Hass Avocado Board (HAB) receives
all assessments.
Uses 15% for category research,
promotion & information programs.
Distributes 85% to USDA Certified
Member Organizations.
Member Organizations receive 85% of
paid assessment from HAB.
Uses funds for country of origin
research, promotion and information
programs.
Hass Avocado Board 2013 Volume and Assessment Revenue Flow
539 626
700 670
805
913
1.043 1.061 1.076
1.168
1.349 1.252
1.542
1.692
0
200
400
600
800
1000
1200
1400
1600
1800
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
IMPORTS 213 202 315 331 374 611 441 815 747 993 801 964 1.099 1.225
CA 326 424 385 339 431 302 602 246 329 175 548 288 443 467
TOTAL 539 626 700 670 805 913 1.043 1.061 1.076 1.168 1.349 1.252 1.542 1.692
VO
LU
ME
(M
illio
ns/
Lb
s.)
VOLUMEN USA HASS 2000-2013
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Volumen total Paltas Europa 2001 Volumen: 119.308 Tons / 46% Hass & 54% Green Skin Estimación 2014: 321.679 Tons / 78% Hass & 22% Green Skin
54.87
6
71.73
6
67.68
8 88.92
0
108.9
40
128.5
41
129.6
27
133.3
12
131.9
84 166.0
29
155.9
30
176.8
56 221.1
63 251.4
42
64.43
2 72.69
2
63.92
9
69.12
8
82.08
0 69.52
9
73.26
8
68.56
4
68.29
3
74.08
5
63.63
9 63.52
0
58.27
1
70.23
7
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Tons
Year
Green Skin
Hass
Proveedores Hass 2001 (Peak 1440 Tons/week)
0
50
100
150
200
250
300
350
400
450
1
200
1 3 5 7 9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
'00
0 C
art
on
s
Weeks on market
EU SUPPLY HASS 2001
ISRAEL SPAIN MEXICO KENYA SOUTH_AFRICA
02-12-2014
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Proveedores Hass 2014 (Peak 7724 Tons/week)
0
500
1000
1500
2000
2500
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
4 k
g C
art
on
s (
'00
0)
Week on market
2014 Total EU Avocado Supply (updated 21/11/2014)
Israel green Israel Hass Spain Green Spain Hass Mexico Green Mexico Hass Kenya Green Kenya Hass Argentina Green
Argentina Hass Peru Green Peru Hass Chile Hass RSA Green RSA Hass Colombia Hass Brazil Green Brazil Hass
Abastecimiento Europa Hass 2013 v/s 2014
0
500
1000
1500
2000
2500
1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152
4 k
g c
art
on
s (
'00
0)
Week on market
2013 2014
02-12-2014
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Gracias
Noviembre, 2014