CAPE TOWN 2013

THEME C: THE POWER OF COMMUNICATION  

C4: Delivering our message for a Cooperative Decade 

PART A: Global Communications Messaging

Melina Morrison and Kate AskewSommerson Communications

BLUEPRINT FOR A CO-OPERATIVE DECADE

IS A

STRATEGY FOR THE FUTURE

BLUEPRINT FOR A CO-OPERATIVE DECADE

IS A

STRATEGY FOR THE FUTURE

BLUEPRINT FOR A CO-OPERATIVE DECADE

IS A

STRATEGY FOR THE FUTURE

BLUEPRINT FOR A CO-OPERATIVE DECADE

IS A

STRATEGY FOR THE FUTURE

Co-operation

Economy of scale

Resources

Co-operation

Economy of scale

Resources

Messages are not slogans

They are yours

Stories bring them alive

Messages are not slogans

They are yours

Stories bring them alive

Obama's best speech ever - "Words matter"Obama's best speech ever - "Words matter"

The girl who silenced the world for 6 minutesThe girl who silenced the world for 6 minutes

Worst speech everWorst speech ever

peers.org the "Sharing Economy"peers.org the "Sharing Economy"