Social Media Masterclass

Social Media Masterclass Institute of Cultural & Creative Entrepeneurship

Goldsmiths University

Day 1

#PetchaKutra

#belonging#identity

#onlinedating

#scienceofselfies

#online #IRL

#princess

#megastar

#megastar

#IRL

#trowvegas

#selfie

#beautyproject

#newfriends

#selfiefacing

Day 2

a social media quiz

cloze programme run through

twitter masterclass

history of digital marketing

We’ll take you through….

Coffee Club Brief• research workflow

• create content workflow- style, voice and tone

• campaign workflow

• engagement workflow

• analytics workflow Intro: We have done the why and what and now we are doing the how. How an agency would approach this brief.e,g they want rapid growth, aggressive tone and their buying in of artisan and creative sector brand.

Coffee Club brief• handout coffee club

brief *class discuss

• handout agency notes on brief *talk through

Cafe Direct Brief appendix of terms:

*SCALABLE ACQUISITION MECHANICSSource: https://ryangum.com/track-customer-acquisition-channels/

*DIRECT ONLINE DIRECT RESPONSE MARKETINGSource http://successwise.com/what-is-direct-response-marketing

*PARTNERSHIP/AFFILIATE MARKETINGSource http://www.webcredible.com/blog/partnership-magic-ingredient-affiliate-marketing/

*THE DIFFERENCE BETWEEN BRAND AND MARKETINGSource http://www.tronviggroup.com/the-difference-between-marketing-and-branding/

RENUMERATION MODELSSource http://news.prca.org.uk/fapra-best-practice-guides--agency-remuneration

Coffee Club brief

https://moz.com/followerwonk/

• Chris explain followerwonk

• Use followerwonk for activity sheet investigating one of your group members twitter account

followerwonk

followerwonkactivity

Coffee Club Research

• Use followerwonk for coffee club research activity sheet looking at: @hasbean @PACTcoffee @cafedirect

analytics activity

Analytics Activitytwitter tools

The following tools are the very latest in being able to analyse social media followers and help decide on social media strategy.nuzzle.com displays content that's been shared most by the people you followwww.lissted.com Identities top accounts + content within communities on Twitterhttps://ritetag.com/ - This tool suggests #hashtags for your tweets based

Creating content• creating your own images

- take good smart phone photos- golden section- curating your life - telling stories

• creating design content for your brand - using canva https://www.canva.com/

• sourcing images creative commons

• content for calendars - assets inventory- leadership ideas

Artists have been relying on this mathematical formulas since before the Renaissance.

The golden ratio, also known as the divine proportion, golden mean, or golden section, is a number often encountered when taking the ratios of distances in simple geometric figures such as the pentagon,

pentagram, decagon and dodecahedron. It is denoted , or sometimes.

• creating your own images - golden section

• creating your own images - golden section

• creating your own images - golden section

• creating your own images - golden section

• creating your own images - curating your life - telling stories

• creating your own images - curating your life - telling stories

• creating your own images - curating your life - telling stories

• creating content - using canva https://www.canva.com/

https://www.youtube.com/watch?v=XqYti78riU8

Watch youtube tutorial (4 mins)

https://www.canva.com/

https://about.canva.com/work/

• creating content - using canva https://www.canva.com/

• creating content - using canva https://www.canva.com/

• creating content - using canva https://www.canva.com/

http://www.istockphoto.com/

https://search.creativecommons.org/

• source images

• source images creative commonsBoolean logic is a system of showing relationships between sets by using the words "AND," "OR," and "NOT." (The term Boolean comes from the name of the man who invented it (George Boole.) Boolean logic is recognized by many electronic searching tools as a way of defining a search string. Boolean searching is an important tool that can be used when searching catalogs, indexes, online databases, and the web.

Here are some examples of boolean search strings:

mushing AND racingcaribou OR reindeerfisheries NOT Alaskahttp://library.uaf.edu/ls101-boolean

Creating content You all have a few people in your existing network that can change your business! (Institutional marketing)

Set up a google alerts: https://www.google.co.uk/alerts follow relevant content online:

https://support.google.com/alerts/answer/4815696?hl=en

activity: think of a leadership idea when you have one you can:

Creating content

Follow relevant people online https://www.cloze.com/

Bookmark the pages of blogs and sites who post relevant content for your clients

Creating content • activity sheet

Activity: what events do you have for the year ahead?

Creating content • creating content content strategies & event timetables are

key to success

Calendars

• content calendars

http://www.agorapulse.com/

https://buffer.com/https://hootsuite.com/

Scheduling

tools to schedule on facebook and twitter

Calendars

facebookscheduling via the page itself

CalendarsScheduling

Analytics

Analytics

Analytics When logged in to your twitter accountpaste this link to your address bar

https://analytics.twitter.com/

Analytics

twitteraccess your analytics by logging in and

then pasting analytics.twitter.com into menu bar

I use Hootsuite for twitter schedulinghttps://hootsuite.com/

Analytics

Analytics

https://www.quillengage.com/

Analytics

https://www.quillengage.com/

Handout Digital Marketing workflows doc

Chris discuss facebook campaigns

twitter campaigns

Best way to market online - short videos. Also discussion of trafficking when a customer visits a site and then leaves it - this is a line of code that can be taken and dropped into the client website. So the advert follows the

Facebook grouphttps://www.facebook.com/groups/508137582696899/

Analytics programmes used by agency…

https://www.quillengage.com/

https://ahrefs.com/

https://www.seoprofiler.com/

How to take good smartphone photos

1.golden section 2.set your still life 3.crop don’t zoom 4.edit don’t filter 5.don’t use flash

6.keep your lens clean

Top Tips smart phone pics

How to take the perfect selfie

#selfiequeen

#goldensection

1.take lots of pics choose one 2.lighting is key 3.background

4.angle high to low 5.not too close

6.pose - no duck face 7.filter

Top Tips

#selfie

#silentmovie

#kawaiicute

#miley

#grumpy

#mockshock

#bothered

#duckface

#smile