MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

Post on 08-May-2015

681 views 2 download

description

Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.

Transcript of MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

#SMWHYPE

The ‘Stage of Enlightenment’ Is Coming for Social Media

SOCIAL MEDIA HYPE CYCLEWHAT IT MEANS FOR BRANDS

#SMWHYPE

PANELISTS2SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

KEITH TRIVITTDirector, Marketing and CommsMediaWhiz@KeithTrivitt

MICHAEL VELASCOManaging Director, DigitalRyan Partnership@MichaelVelasco

STEVE GOLDNERSr. Director, Social MediaRyan Partnership & MediaWhiz@SocialSteve

MODERATOR

E.J. SCHULTZReporterAdvertising Age @EJSchultz3

AUTUM McREYNOLDSCommunity ManagerTalentMinded@AutumnMcRey

@RyanPartnership @MediaWhizLLC

#SMWHYPE

THE HYPE CYCLE3SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

@MediaWhizLLC@RyanPartnership

#SMWHYPE

SOCIAL MEDIA HYPE CYCLE4SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

@MediaWhizLLC@RyanPartnership

#SMWHYPE

HYPE CYCLE INTERVALS5SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

@MediaWhizLLC@RyanPartnership

#SMWHYPE

WHAT’S NEXT? 6SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

@MediaWhizLLC@RyanPartnership

#SMWHYPE

STEVE GOLDNERSR. DIRECTOR, SOCIAL MEDIARYAN PARTNERSHIP / MEDIAWHIZ@SocialStevesgoldner@ryanpartnership.com

Ryan Partnership | Chicago325 N. LaSalle Street, Suite 775

312.572.6633

CONTACT7SOCIAL MEDIA SOCIAL MEDIA

HYPE CYCLEHYPE CYCLE

@MediaWhizLLC@RyanPartnership

#SMWHYPE

SOCIAL MEDIA SOCIAL MEDIA HYPE CYCLEHYPE CYCLE

@RyanPartnership @MediaWhizLLC