Presentation of

Media planing& selection for products promotion

Welcome To

My presentation

Name: MD. Zahirul IslamRoll:333

Batch:12th World University Of Bangladesh

Dept. Of PharmacyPresentation

ofMedia planing& selection for products promotion

Media planning

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. 

Media selection

 Media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.

Media selection For products promotion

There are many media and ways to promotes a products:

NewspaperTVRadioMagazineDirect mailOutdoorinternet

Newspaper

AdvantagesFlexibility TimelinesGood local market coverageHigh acceptance limitationShort lifePoor reproduction

TV

AdvantagesMass market coverageLow cost per exposureSight sound motion

LimitationHigh absolute costLess audience selectivity

Radio

AdvantagesGood local acceptanceHigh geographic and demographic selectivityLow cost

LimitationAudio onlyFragmented audience

InternetAdvantagesHigh selectivityLow costImmediacy

LimitationRelatively low impactsAudience control

magazineAdvantagesCredibility & prestige High reproductionLonger time

LimitationNo warranty of positioning

OutdoorAdvantagesFlexibilityHigh repeat exposureLow cost

LimitationCreative limitationLittle audience selectivity

Thanks to All