Post on 28-Dec-2015
Media Literacy
6th Grade TEKS
13 Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students will continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:13A) explain messages conveyed in various forms of media;13B)recognize how various techniques influence viewer’s emotions13C) critique persuasive techniques (e.g. testimonials, bandwagon appeal) used in media messages;13D) analyze various digital media venues for levels of formality and informality.
What is media literacy?
● accessing media● analyzing media● evaluating media● creating media● participating in media content
What are the different types of media?
Advertisements
TV Commercials
Billboards
Apps
● newspapers● magazines● billboards● radio● television● internet/ websites● video games● computer games● apps● advertisements
Tools Used in Media
● images and pictures● text and words● music and sound● graphics● video● interviews
VISUAL TECHNIQUES*SPECIAL EFFECTS*SLOGAN*LIGHTING*LAYOUT*CAMERA ANGLE*COLOR*EDITING*COPY*FRAMING
SOUND TECHNIQUES
*SOUND EFFECTS*MUSIC*VOICE-OVER*JINGLE
Q1.
Watch this TV commercial for the
next three questions.
What is the commercial’s message?
https://www.youtube.com/v/buoJZUIHp80
Q4. Look at this magazine ad for the next three
questions.
Who made this ad, and what product are they selling?
Q5.What is one persuasive technique used in this print ad?
Q6.How is this persuasive technique effective for the target audience?
Q7.
Watch this documentary about
Steve Jobs.
Who is the target audience for this documentary?
https://www.youtube.com/v/tvXUHY4z0As