M E DI A K I T 2 0 1 6

RED TRICYCLE

WE FUEL THE PARENTING UNIVERSE WITH DAILY INSPIRATION FOR FAMILY FUN.

At home, in your cityor wherever your

adventures take you.

WITH IDEAS THAT ARE BOTH ASPIRATIONAL & ACTIONABLE

WE BELIEVE the best memories are created when families do fun things together and we believe

every day is an opportunity to create new stories.

Source: Contacology & Google Analytics Fall 2015

NEWSLETTER:

– 1.8M Subscriptions – 50% Growth

– 12M Emails sent each month

MOBILE:

– 67% access Red Tri through mobile device

– All web & newsletter content is responsive

EVENTS:

Robust event platform integrating local and national advertisers into local market programming

WEBSITE:

– 1.5M+ Unique visits per month

– 8M Page views per month

SOCIAL:

– 5M Social Reach

– 330,000 fans on Facebook

Over 8 M Total Monthly ReachAcross All Platforms

5.5 M Monthly Social Reach1.8 M Opt-In E-Mail Subs1.5 M Unique Web Visitors

85% Share Red Tricycle content at least 1x per month with a friend

81% Are active on social media (post at least 1x per week)

67% Identify as Influencers (other parents look to them as someone “in the know” about new products)

58% Are active in a moms group (attend 1 event per month)

So

WE REACH A POWERFUL AUDIENCE

OF ENGAGED MOMS

Source: June 2015 Sol Marketing Survey

95% Women90% between 24 – 44 years old

75% College Grads30% Post Grad degrees56% HHI Over $100k

57% have kids 0-241% have kids 3-433% have kids 5-626% have kids 7-845% have kids 9 and up

Average 2.3 kids per household

Source: Quantcast5/2016

AND SOCIAL INFLUENCERS

Our engaged community of affluent, influencer moms, rely on Red Tricycle to discover their next adventure.

OFFERING INFLUENCE AT SCALE*30% MARKET PENETRATION RATE IN MAJOR US CITIES

20+ CITIES + EVERYWHERE + FOOD

*TOTAL PARENT POPULATIONS

8MInspired & Engaged Moms

Deep local market penetration with a national foot print allows brand partners to geo-target moms across the US with contextually relevant messaging.

New York Los AngelesWashington DC San FranciscoAtlanta, Seattle Chicago Portland Dallas San DiegoBoston Orange CountyDenver + More

+ BUMP + BABY

CONNECTING LEADING BRANDS

We engage millions of moms and drive measurable results for our brand partners through powerful content, social and experiential solutions, leveraging the expertise of our in-house content creators.

Our creative services studio, The Playground, is focused on building brand integration programs with our global audience of moms by creating original content and experiences that connect with them uniquely and authentically.

“I can personally attest to spending hours on Red Tricycle trying to figure out what I’m going to do with my kid on the weekend.” - Forbes

“As a parent in New York, I’m often at a loss as to how to entertain my children. Thankfully, there’s Red Tricycle.”- TechCrunch

WE DON’T JUST WRITE HEADLINES, WE MAKE HEADLINES

COME PLAY WITH US

Jess PluskowskiVP, Brand Partnerships617.895.8937jp@redtri.com

San FranciscoJulie Suppelsa415.710.5002julie@redtri.com

Los AngelesFrancie Kaplan310.283.5398francie@redtri.com

New YorkJessica Leonhardt415.516.2886jessica@redtri.com

Jennifer Lesser917.494.7818jennifer@redtri.com

Southern CALisa Guintoli310.989.4039lisa@redtri.com

SeattleLaura Rodde206.240.3369laura@redtri.com

Janine Dodge425.922.3970janine@redtri.com

ChicagoKathy Gold 908.872.2042kathy@redtri.com

TravelJoanna Belson310.880.2619joanna@redtri.com

Portland & AtlantaTracy Rains503.888.1890tracy@redtri.com

Baby & Washington, DCKali Smith425.330.6563kali@redtri.com